Shafali is an alumni of the Fashion Institute of Technology (FIT) in New York where she received an A.A.S. in Avant Garde Fashion Design. Moving back to India, Shafali started designing her own line of clothing. She was then offered the role of India's first Fashion Editor for the Cosmopolitan magazine, one of the world’s largest-selling women’s publications. After spending three years launching the magazine In 2002, Shafali founded 'Studioscd', a niche design consultancy producing handmade products for home and fashion, made from indigenous materials like sutli (jute string) and Assam teak wood. LoveShafali was then launched in 2015.
