BORN IN INDIA STORIES
Behind every stitch lies a story of heritage, craftsmanship, and innovation. Explore the
journeys of designers, the techniques that shape their creations, and the artistry woven into every piece.
OMAANA JAIPURE
OMAANA JAIPURE --- meaning 'a woman' --- is a tribute to womanhood, her grace, strength and timeless style.
Read the story
An'Era
An'era by Asmita Verma - symbolizing a new era in fashion --- timeless yet modern, marking a shift in how women experience luxury and craftsmanship
Read the story
Anushé Pirani
It stands for thoughtful, versatile, and timeless fashion, created with care and responsibility
Read the story
Été
Our brand is Été Clothing - "Été" means summer in French. It represents effortless elegance, confidence, and independence.
Read the story
Kassa
The idea was born in 2011 when we decided to work with each other after realizing that we were a perfect fix with the same aesthetics when it comes to creating art/design together and giving the design industry some wearable art/fashion.
Read the story
Choyal
The name of our brand is CHOYAL. It stands for slow, thoughtful, and handcrafted fashion that blends rural heritage with contemporary design
Read the story
The Open Form
The Open Form stands for our belief that fabric and form are inseparable - one cannot exist without the other
Read the story
Denim Darzi
“Denim Darzi” stands for the artistry of denim tailoring, Darzi” — from the Persian darz, meaning “to sew.”
Read the story
Dahlia
Dahlia is an ode to the everyday woman — to her quiet power, her softness, her chaos, her calm.
Read the story
Raga&Co
Raga, an ancient Sanskrit term, resonates deeply with the soul of classical music, embodying a vivid and colourful melodic expression that transcends time.
Read the story
Econock
Econock has chosen to break the boundaries of the fast fashion loop by handpicking the most authentic pieces of quality materials to reincarnate their worth in our consumption. Hurdling countless trajectories along the way, Econock managed its breakthrough by action-oriented team spirit.
Read the story
Elsa Nilaj
Elsa Nilaj creates silhouettes that speak in whispers of tradition and bold accents of the now. With sheer textures, architectural tailoring, and intricate handwork, her pieces move like modern heirlooms - quietly powerful, undeniably distinct, and made for women who command a room without raising their voice.
Read the story
Studio Rata
They rewrite the ordinary into the extraordinary, blending handcrafted artistry with a whimsical spirit that brings each piece to life.
Read the story
Liilo
"Liilo, where every stitch tells a story of care, dignity, and love. Crafted slowly, with fair wages and ethical hands, each piece is a step away from fast fashion, toward something meaningful."
Read the story
Goa Blues
Every piece at Goa Blues is designed for the woman who dresses like she means it — whether she's at a wedding in Jaipur or a sunrise breakfast in Spain. Here, the wardrobe more than just style, they became about escape. Emotion. Possibility.
Read the story
Priya Agarwal
In a world of fleeting trends, Priya Agarwal crafts a wardrobe of permanence. Rooted in India’s storied textile traditions and guided by modern sensibilities, each piece is an ode to individuality and ease. From the atelier in Bangalore a line of clothing emerges, one that speaks softly leaving an indelible mark. Here, style is never just worn - it is lived.
Read the story
Label WildChild
Label WildChild is where boldness meets a sense of play. Born in India, with a spirit that’s unapologetic, the brand redefines resort and evening wear for the ones that embrace their sense of carefree abandon. Each piece is crafted to allow movement, regardless of the age or stage one’s at. Because at heart, we are all a little wild like a child.
Read the story
