Salt didn’t start in a boardroom. When John, then working in fashion marketing, began dreaming up an apparel line, he crossed paths with Diya, a designer with an eye for detail, a background in media, and a head full of wild, wonderful ideas. What began as a business conversation turned into a creative collision. Unlike conventional dates, it was the endless design discussions over coffee , discovering weavers and long drives to artisan towns where they found their calling and connection. Two years, countless travels, and one big dream later, Salt was born. The label has grown into one that carries their shared way of seeing the world; curious, free-spirited and deeply mindful of people. Salt is where their love of each other, of Kerala and of craft finds its most honest expression.
