What is the name of your brand and what does it stand for?

Artbeats embodies the seamless intersection of art and design. Rooted in creativity and guided by design sensibility, every piece is thoughtfully conceived and translated into meaningful attire and products that carry both purpose and expression.

When was it founded, and what inspired its beginning?

Artbeats is a Mumbai-based art and fashion label. The brand was born in 2022 from her idea of transforming original handmade artworks into wearable canvases.

What makes your brand uniquely Indian?

Blending contemporary styles with art-inspired apparel, Artbeats celebrates individuality while staying rooted in India's creative spirit. Each piece begins as an artwork --- influenced by modern art, personal moments, and cherished memories --- before being crafted into limited-batch garments and accessories

About the Founders & team

What's your background?

Her journey began in Ahmedabad, where her deep foundation in arts, textiles, and home design laid the groundwork for her entrepreneurial mission: to make art accessible and versatile, moving it beyond gallery walls and into spaces people inhabit daily

What inspired you to start this brand?

The inspiration for Artbeats is rooted in the idea of how each of us carry a unique voice of self-expression. Whilst art on walls can help reflect our thoughts, our art apparel makes it possible to feel your feelings and walk your talk.

Do you have any personal connection to the craft, textile, or region your brand represents?

By collaborating with local artisans and embracing sustainability and slow fashion, the brand ensures that every creation remains unique, collectible, and meaningful.

Do you work with local artisans, karigars, or craft communities?

Yes, we do work with local artisans, karigars or craft communities

Craftsmanship & Textiles

Are the materials locally sourced or organic/natural?

Yes, everything we source is homegrown. Most of our textiles like Hemps, Linens, Cottons are organic and GOT certified while few shirting fabrics are processed but cotton based.

Values & Practices

How do sustainability, slow fashion, or ethical practices show up in your brand?

At Artbeats, sustainability is not an afterthought---it is woven into the very fabric of our brand. We focus on natural, eco-friendly fabrics such as hemp, organic cotton, and hand-loomed linens that are biodegradable and have a lower environmental footprint. By embracing the principles of slow fashion, we create timeless designs with durability in mind, encouraging conscious consumption rather than fast-paced trends. Our production practices emphasize fair trade and ethical collaborations with artisans and small-scale craft communities, ensuring that both the planet and people benefit from the process.

Design & Aesthetic

Who is the muse or ideal wearer of your designs?

The Artbeats muse is someone who values self-expression, authenticity, comfort, and conscious choices. They are urban, global, and creative---someone who appreciates fashion not just as clothing, but as a reflection of their values. Our ideal wearer is equally at home at a creative workspace, a cultural gathering, or a relaxed evening with friends. They are curious travelers, art lovers, and design enthusiasts who want their wardrobe to mirror their conscious lifestyle and refined taste.

How do you blend tradition with contemporary fashion?

Artbeats reimagines traditional textiles and craft techniques through a modern lens. We work with conscious fabrics, artisanal craftsmanship and indigenous patterns, but reinterpret them into contemporary silhouettes like relaxed dresses, versatile artistic shirts, and statement jackets and co-ord sets.

Your India

What does Made in India or Born in India mean to you personally?

The Born in India Initiative by The Chic Indian, is something we truly resonate with as a brand. With India taking centre stage globally for Art, Fashion and Design inspiration, there could be no better time for homegrown brands to shine on the global front and initiatives such as these help promote Indian craftsmanship. For Artbeats personally, our designs echo with homegrown practices and heritage textiles spun with artistic inspiration coming from a larger global influence. We are proudly made in India for the World.

Looking Ahead

What is your vision for the future of your brand? Any exciting launches, collaborations, or growth plans ahead?

The brand challenges the idea that art should only exist on gallery walls, instead bringing it to life through clothing and accessories that people can wear, cherish, and express themselves through. Looking ahead, Artbeats envisions expanding into lifestyle products, artist collaborations, and experiential spaces that merge art and fashion into immersive, boundary-breaking experience.