New-Age fashion discovery: The Chic Indian puts emerging Indian labels in global spotlight

India's fashion sector is witnessing a transformative addition with the launch of The Chic Indian, a specialized online discovery platform that focuses on contemporary and niche, emerging Indian labels. Founded by branding and fashion strategy expert Puja Goyal Sarvaiya, whose seasoned experience includes working on international runways and spotlighting emerging labels in fashion capitals like Paris and London, The Chic Indian combines editorial curation with advanced technological integration to create an immersive experience that is both refined and culturally informed.

The Chic Indian Debuts Tech-Powered Platform for Niche Indian Fashion Brands

India’s fashion retail landscape has added a new entrant with the launch of The Chic Indian, an online discovery platform aimed at promoting contemporary and emerging Indian fashion labels. The platform has been founded by Puja Goyal Sarvaiya, a branding and fashion strategist with prior experience in international fashion markets such as Paris and London.