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It’s not about what The Chic Indian is, it’s about who The Chic Indian is. It’s you and it's about a culture that embraces and celebrates what India has to offer to the world. Handpicked curations meet an evolutionary buying experience for the evolved.

ABOUT US

FROM THE CURATOR

FROM THE CURATOR

Omaana Jaipure
URMI FAIZA KURTA SET
₹ 9,500.00 Get access price
Shibui
IVY KURTA SET
₹ 8,500.00 Get access price
Priya Agarwal
EMBROIDERED LEHENGA WITH BLOUSE
₹ 65,319.00 Get access price
Amka
BLOOM
₹ 16,700.00 Get access price

THE SPOTLIGHT

THE SPOTLIGHT

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Omaana Jaipure

OMAANA JAIPURE — meaning ‘a woman’ — is a tribute to womanhood, her grace, strength and timeless style. Blending contemporary aesthetics with Indian heritage, each creation is designed for the modern woman who values both elegance and authenticity.

Rooted in Jaipur, Jaipure reflects purity and craftsmanship. Every garment is made from the finest homegrown fabrics, dyed using traditional techniques and crafted with an eye for detail.

Our designs celebrate minimalism and modern silhouettes while keeping the essence of Indian craft alive. With a simple, honest approach, we create pieces that are comfortable, versatile and effortlessly classic — an ode to easy, thoughtful dressing.

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IN FOCUS

MINT ATRANGI ANARKALI SET

A green anarkali paired with matching sharara & dupatta.

₹ 19,999.00
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Jena Luxury

Founded by two sisters Jenai & Nazneen with a common love for all things stylish.

Each bag in our collection is thoughtfully crafted to make them as unique as you are. From tote bags that radiate positivity to our head turning raffia clutches, we aim to bring a little magic to your everyday life.

We take pride in ensuring that each bag is of the highest quality and are commited to make environmentally sustainable choices to reduce our impact on the planet.

Welcome to JENA where happiness meets style and every bag is designed with love, just for you.

Be Happy, Strong, Beautifully You.

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IN FOCUS

RAFFIA BUCKET BAG WITH EMBLEM

A black raffia bucket bag.

₹ 4,800.00
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Paeony

Paeony is the embodiment of a timeless concept – 'less is more.' Born from the creative minds of a mother-daughter duo, Maya Thakkar and Karishma Shah, our clothing and lifestyle label aims to redefine effortless style. We're wanderers at heart, always on the lookout for inspiration, luxurious fabrics, and a sense of freedom. Our fabrics don't follow trends; they emerge as versatile pieces that can be mixed and matched effortlessly. From fabric to design, each garment invokes a sense of wanderlust, and they're lovingly handcrafted in India. Paeony is a celebration of the simple joys of everyday life, and we invite you to join us on this journey.

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AFTERNOON AFFAIR

A crimson red cotton/ linen waistcoat paired with high-low hem skirt. 

₹ 13,200.00
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Love Shafali

Shafali is an alumni of the Fashion Institute of Technology (FIT) in New York where she received an A.A.S. in Avant Garde Fashion Design. Moving back to India, Shafali started designing her own line of clothing. She was then offered the role of India's first Fashion Editor for the Cosmopolitan magazine, one of the world’s largest-selling women’s publications. After spending three years launching the magazine In 2002, Shafali founded 'Studioscd', a niche design consultancy producing handmade products for home and fashion, made from indigenous materials like sutli (jute string) and Assam teak wood. LoveShafali was then launched in 2015.

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BOHO BUBBLE DRESS

A jacquard cotton boho bubble dress.

₹ 11,200.00
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Osé Studios

Welcome to Osé Studios—where boldness meets elegance, and luxury meets accessibility.

What began as a movement to redefine femininity in fashion has grown into a space for self-expression—no matter your gender.

Designed by women, Osé brings a fresh lens to streetwear: one that values self-love, nuance, and confidence. For women who lead with grit and grace. For modern men ready to explore style with intention—not ego.

From structured co-ords and elevated basics to head-turning silhouettes, every piece is crafted to empower individuality.

Osé—meaning “bold” in French—is a tribute to those who wear their identity with pride. We don’t shrink it, pink it, box it, or blue it. We break the mold.

Osé is more than a brand. It’s a community of self-aware, style-driven individuals who choose self-acceptance over fitting in.

Love,
Nishika Bhagat & Twishaa Bhagat

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IN FOCUS

COSTA BRAVA CORSET

Lime green strapless piece designed to elevate your summer wardrobe. Crafted with a structured yet comfortable fit, it features delicate vertical paneling that enhances the silhouette, while the ruffled neckline trimmed in a contrasting soft blue adds a touch of playful femininity.

₹ 4,950.00
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Curated Curiosities

Curated Curiosities is an accessories brand based in Mumbai, we aim at creating baubles that are sustainable yet super fashionable using waste fabric, acrylic & wood. 

As a brand we work on making ageless accessories that are fun to wear, versatile and can remain with you for eternity. They are intended to be an augmentation of your personal style and story.

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IN FOCUS

BIGG BOSS BAG CORAL

A style statement of a bag.

₹ 9,499.00
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Econock Studio

Econock is a sustainability-driven brand committed to conscious fashion. With a focus on minimizing the use of new resources, we prioritize upcycling existing materials, transforming post-industry waste into meticulously handcrafted utilitarian with a high fashion taste for accessories such as bags, wallets, waistbelts and small goods. Each piece carries the story of smart design and circular thinking, built for those who value craft, intention and bold individuality.

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IN FOCUS

GEMINI SUN STUDS IN GOLD

Bold ear accessories that hug the ear with celestial flair.

₹ 5,990.00
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Pieux

Pieux is a bold luxury fashion brand redefining the industry through circularity, innovation, and ethical craftsmanship. Championing vegan, sustainable materials and advanced textile manipulation, every piece reflects a commitment to style with purpose. By collaborating with conscious artisans, Pieux proves that sustainability and luxury can coexist beautifully—making each creation not just fashion, but a powerful step toward a better future. It's not just a brand, but a conscious choice to make a positive impact

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IN FOCUS

HENRI JACKET AND PANT

This upcycled bomber jacket is crafted from translucent discarded textiles sourced from an event management company, combined with innovative Lenticular Tex. Designed with a loose fit, it merges sustainability with futuristic style. A unique collectible piece from our collection, it highlights creative reuse and bold, eco-conscious fashion innovation.

₹ 45,000.00
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Ete

Été Clothing is an online fashion destination created to celebrate every woman. We offer a vibrant collection of women’s wear including dresses, co-ord sets, jumpsuits, pant suits, blazers, and tops — each piece designed to empower, inspire, and express.

Born from a stand against fat-shaming and skinny-shaming, Été is more than a clothing brand — it’s a movement. Inspired by the essence of summer in Paris, our designs reflect freedom, confidence, and effortless elegance. We believe beauty comes in all sizes, shades, and styles.

At Été, fashion is about joy, self-expression, and inclusion. Whether you're bold and powerful or soft and playful, there's something for you in every collection.

#IAmEveryWoman

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IN FOCUS

LILY BLAZER

Tailored wrap around blazer with tie up flowers for sleeves.

₹ 8,000.00
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ATBW

ATBW Is A One Stop Shop For All Your Black & White Wardrobe Needs!


Whether you're seeking classic essentials, chic dresses, tailored suits, or stylish accessories, we have you covered. Our high-quality pieces are designed to elevate your style and effortlessly mix and match for any occasion. From casual daywear to sophisticated evening attire, discover the power of black and white fashion at its finest.

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IN FOCUS

BLACK PATTI SAREE

Striking black base with white linear detailing—minimal, elegant, versatile.

₹ 12,000.00
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Rata

Rata is a contemporary Indian label founded in 2023 by Pratiksha Tandon. The brand creates luxury beaded jewellery and lifestyle accessories that blend whimsical storytelling with intricate craftsmanship. Each piece is handwoven using techniques like bead weaving, crocheting, and wire artistry, resulting in unique, wearable art.

Rooted in sustainability, Rata encourages revamping and recycling jewellery to reduce waste and extend product life. With detailed, labour-intensive construction, every Rata product embodies time, skill, and care, making it a true collectable. The brand's distinctive designs, limited production, and artisanal finesse set it apart in the world of fashion-forward, handcrafted jewellery.

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GOLD GLORY

A yellow and green hand-beaded wrap bracelet.

₹ 19,158.00
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Studio Kassa

Mission: Home (kassa) is where the Art is.

The Brand:Kassa [pronounced [(‘k/ɑːʃ/ʃ/ɑː/)] meaning ‘House of two’, was started by two like-minded contemporary artists post Aarushi’s Masters from MICA (Mudra institute of communication, Ahmedabad) in Visual Communications and Arpan’s Masters from the University of Arts London in Product Design. After having done solo shows at Jehangir art gallery, Mumbai and London art galleries and closely working with the advertising world respectively, they finally felt at home discovering a space between Art and Design. Aptly naming it Kassa, they started working on a product line of things they would carry themselves (be it lifestyle products or furniture etc).

Kassa have been loved and admired for many years now. As a brand it continues with the graphical contempo au courant look at the core of it. Being avid artists and designers these two don’t just make but indulge in all they do. Which makes them have an eye for detail and passion for intricate work, finishing and quality and how they perceive and explore materials.

Also recognized by Conde nast Traveller, Not just a label, Platform, Pool magazine, Of Indian origin, Lovetravel India, The Hindu, Dainik Bhaskar and many more.

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IN FOCUS

FOREST CRISS CROSS BUCKET TOTE

Relaxed, functional bucket tote crafted from durable canvas and vegan leather.

₹ 8,500.00
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Aze

Aarti Daswani, the Dubai based designer behind AZE, creates timeless pieces designed to be worn and loved for years. With a focus on versatility and clean silhouettes, her collections cater to all age groups and blend classic style with a modern edge. Aze's mantra Every Women needs to feel beautiful

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IN FOCUS

3D FLORAL WAIST COAT + PANTS

An exquisite set with a 3D floral vest and pearl accents, paired with stylish tie-up pants for a balanced, elegant, and fashion-forward look.

₹ 16,890.00
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Label WildChild

Label WildChild is a luxury resort and evening wear brand designed for bold, free-spirited women who dress to express. Born in India and made for the wild at heart, every piece is crafted with conscious fabrics, flattering silhouettes, and daring cuts that celebrate confidence, sensuality, and individuality. We believe fashion should feel as good as it looks — which is why we create made-to-order pieces that reduce waste and honour slow fashion. Whether you’re brunching by the beach or dancing under the stars, WildChild is for women who aren’t afraid to own their story — stylishly, unapologetically, and freely.

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IN FOCUS

AMARIS OMBRE DRESS

Bask in the glow of summer with our Olive-Yellow Ombre Beach Dress, designed for carefree shoreline strolls and vibrant beach parties. Featuring a seamless shoulder drape, an asymmetric side cut, and a button-up closure, this satin masterpiece flows effortlessly with every step. The ombre transition mirrors the beauty of seaside sunsets, making it the perfect choice for coastal elegance and sunlit adventures.

₹ 7,680.00
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NEW ARRIVALS

NEW ARRIVALS

Your next forever piece might just be a scroll away. Explore just-in arrivals from India’s new fashion frontier.

SEE ALL

Siddhant Agrawal
GRAPHITE CALM TOP
₹ 14,500.00 Get access price
Label WildChild
JASMIN MINI DRESS
₹ 8,170.00 Get access price
Born In India stories
Born In
India stories

Été

Our brand is Été Clothing - "Été" means summer in French. It represents effortless elegance, confidence, and independence.

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Born In India stories
Born In
India stories

Kassa

The idea was born in 2011 when we decided to work with each other after realizing that we were a perfect fix with the same aesthetics when it comes to creating art/design together and giving the design industry some wearable art/fashion.

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Born In India stories
Born In
India stories

ArtBeats

Artbeats embodies the seamless intersection of art and design.

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Born In India stories
Born In
India stories

Choyal

The name of our brand is CHOYAL. It stands for slow, thoughtful, and handcrafted fashion that blends rural heritage with contemporary design

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Born In India stories
Born In
India stories

The Open Form

The Open Form stands for our belief that fabric and form are inseparable - one cannot exist without the other

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Born In India stories
Born In
India stories

Denim Darzi

“Denim Darzi” stands for the artistry of denim tailoring, Darzi” — from the Persian darz, meaning “to sew.”

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Born In India stories
Born In
India stories

Dahlia

Dahlia is an ode to the everyday woman — to her quiet power, her softness, her chaos, her calm.

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Born In India stories
Born In
India stories

Raga&Co

Raga, an ancient Sanskrit term, resonates deeply with the soul of classical music, embodying a vivid and colourful melodic expression that transcends time.

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Born In India stories
Born In
India stories

Econock

Econock has chosen to break the boundaries of the fast fashion loop by handpicking the most authentic pieces of quality materials to reincarnate their worth in our consumption. Hurdling countless trajectories along the way, Econock managed its breakthrough by action-oriented team spirit.

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Born In India stories
Born In
India stories

Elsa Nilaj

Elsa Nilaj creates silhouettes that speak in whispers of tradition and bold accents of the now. With sheer textures, architectural tailoring, and intricate handwork, her pieces move like modern heirlooms - quietly powerful, undeniably distinct, and made for women who command a room without raising their voice.

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Born In India stories
Born In
India stories

Studio Rata

They rewrite the ordinary into the extraordinary, blending handcrafted artistry with a whimsical spirit that brings each piece to life.

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Born In India stories
Born In
India stories

Liilo

"Liilo, where every stitch tells a story of care, dignity, and love. Crafted slowly, with fair wages and ethical hands, each piece is a step away from fast fashion, toward something meaningful."

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Born In India stories
Born In
India stories

Goa Blues

Every piece at Goa Blues is designed for the woman who dresses like she means it — whether she's at a wedding in Jaipur or a sunrise breakfast in Spain. Here, the wardrobe more than just style, they became about escape. Emotion. Possibility.

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Born In India stories
Born In
India stories

Priya Agarwal

In a world of fleeting trends, Priya Agarwal crafts a wardrobe of permanence. Rooted in India’s storied textile traditions and guided by modern sensibilities, each piece is an ode to individuality and ease.

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Born In India stories
Born In
India stories

Label WildChild

Label WildChild is where boldness meets a sense of play. Born in India, with a spirit that’s unapologetic, the brand redefines resort and evening wear for the ones that embrace their sense of carefree abandon.

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SYMPOSIUM OF STYLE

Genderless Fashion: Beyond the Buzzword

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Honouring Craft & Conscious Choices This Festive Season

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From Red Sarees to Contemporary Chic: The Evolution of Karwa Chauth Fashion

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Maximalist Festive Looks

Read more

SYMPOSIUM OF STYLE

Genderless Fashion: Beyond the Buzzword

Read more

Honouring Craft & Conscious Choices This Festive Season

Read more

From Red Sarees to Contemporary Chic: The Evolution of Karwa Chauth Fashion

Read more

Maximalist Festive Looks

Read more

CUSTOMER REVIEWS

Product Image

Just placed my order on TCI and it was an amazing experience! The ai is brilliant making it so easy... Just placed my order on TCI and it was an amazing experience! The ai is brilliant making it so easy to navigate. And the curation is incredible! Discovering these homegrown designers and their collections was so amazing! And best of all it’s got a little bit of everything from resort wear to formal wear - it’s truly the most exciting and unique marketplace! Kudos to the team.

Karishma
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I absolutely loved the collection on the Chic Indian website! It’s a one-stop shop for everyone rega... I absolutely loved the collection on the Chic Indian website! It’s a one-stop shop for everyone regardless of size, age, or occasion. The website offered a wide range of options, with collections thoughtfully curated by occasion, which made it so much easier to browse and find exactly what I was looking for. It’s great to finally have access to unique pieces by emerging Indian designers all in one place and the cherry on top was the discounted pricing!

Krishna
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The Chic Indian has amazing curation. The AI search feature makes finding unique pieces so easy, and... The Chic Indian has amazing curation. The AI search feature makes finding unique pieces so easy, and the membership perks are worth it. Quality over quantity approach really shows - this is how fashion discovery should be done! And the payment and delivery were so seamless.

Pooja
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The chic Indian - a one stop shop for all things unique & fabulous. The curation is thoughtful, fun... The chic Indian - a one stop shop for all things unique & fabulous. The curation is thoughtful, fun and inspiring! The AI stylist is a useful feature to get what you need with minimum scrolling. I found the entire shopping experience extremely smooth and luxurious. Highly recommend!

Poorvi
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CUSTOMER REVIEWS

Product Image

Just placed my order on TCI and it was an amazing experience! The ai is brilliant making it so easy... Just placed my order on TCI and it was an amazing experience! The ai is brilliant making it so easy to navigate. And the curation is incredible! Discovering these homegrown designers and their collections was so amazing! And best of all it’s got a little bit of everything from resort wear to formal wear - it’s truly the most exciting and unique marketplace! Kudos to the team.

Karishma
Read more
Product Image

I absolutely loved the collection on the Chic Indian website! It’s a one-stop shop for everyone rega... I absolutely loved the collection on the Chic Indian website! It’s a one-stop shop for everyone regardless of size, age, or occasion. The website offered a wide range of options, with collections thoughtfully curated by occasion, which made it so much easier to browse and find exactly what I was looking for. It’s great to finally have access to unique pieces by emerging Indian designers all in one place and the cherry on top was the discounted pricing!

Krishna
Read more
Product Image

The Chic Indian has amazing curation. The AI search feature makes finding unique pieces so easy, and... The Chic Indian has amazing curation. The AI search feature makes finding unique pieces so easy, and the membership perks are worth it. Quality over quantity approach really shows - this is how fashion discovery should be done! And the payment and delivery were so seamless.

Pooja
Read more
Product Image

The chic Indian - a one stop shop for all things unique & fabulous. The curation is thoughtful, fun... The chic Indian - a one stop shop for all things unique & fabulous. The curation is thoughtful, fun and inspiring! The AI stylist is a useful feature to get what you need with minimum scrolling. I found the entire shopping experience extremely smooth and luxurious. Highly recommend!

Poorvi
Read more

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