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✦ LOG IN FOR ACCESS PRICES FROM INDIA’S BEST EMERGING + CONTEMPORARY LABELS ✦ FREE SHIPPING IN INDIA

It’s not about what The Chic Indian is, it’s about who The Chic Indian is. It’s you and it's about a culture that embraces and celebrates what India has to offer to the world. Handpicked curations meet an evolutionary buying experience for the evolved.

ABOUT US

FROM THE CURATOR

FROM THE CURATOR

Goa Blues Label
ZAYAN KURTA
₹ 8,000.00 Get access price
Osé Studios
COSTA BRAVA CORSET
₹ 4,950.00 Get access price
Asaii
TAJ SHIRT
₹ 9,990.00 Get access price
La Paz
MERMAID SKIRT
₹ 11,900.00 Get access price

THE SPOTLIGHT

THE SPOTLIGHT

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Asaii

A Bombay Story, Co-Created by Asaii x The Chic Indian

A city that isn’t just lived in - but felt, heard, and carried. Sheher-e-Kahaani is a love letter to Bombay in all its forms - the seen, the felt, the half-remembered. From the nostalgia of kaali peelis to the quiet grandeur of the Taj. From the curves of art deco theatres to the calm geometry of buildings on Marine Drive. Each piece in this collection is hand-painted, draped and tailored to evoke the city's dualities - movement and pause, heritage and now.

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IN FOCUS

EROS DRESS

A tribute to the timeless elegance of Bombay’s Art Deco era, the Eros Dress draws inspiration from the iconic Eros Cinema building, while soft, flowing details reflect the quiet resilience of city life.

₹ 12,990.00
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Julia and Sita

A design studio run by sister duo Julia & Sita specialising in hand embroidery.

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IN FOCUS

THE RENé MULES IN TANGERINE

Embroidered mule.

₹ 9,800.00
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De'Anma

DE’ANMA is an Indian jewelry brand that epitomizes simplicity and refinement in its designs. Founded by Priyanka Desai, a fashion designer seeking accessories to perfectly complement her creations, the brand emerged to fill a gap in the market for minimalist jewelry pieces.

At DE’ANMA, our mission is to prioritize 'Less Is More', crafting jewelry that embodies minimalist, precise, and structured designs. We aim to seamlessly blend traditional craftsmanship with contemporary methods, ensuring each piece reflects unparalleled quality and attention to detail.

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KOI EARRINGS

A striking geometrical pair of earrings available in both golden and silver tones.

₹ 3,600.00
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Logus

At the heart of Logus is a decade of dedication to refined craftsmanship and timeless design. With over 10 years of experience, we design premium bags and clothing that embody quiet luxury—understated elegance with enduring quality. Every piece is made to international standards, blending minimalist aesthetics with practical sophistication. Our mission is simple: create essentials that feel elevated, last longer, and speak volumes without shouting.

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LOGUS STRIPED LINEN BLAZER DRESS

Double breasted blazer dress, striped, linen, cuff details.

₹ 10,640.00
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ATBW

ATBW Is A One Stop Shop For All Your Black & White Wardrobe Needs!


Whether you're seeking classic essentials, chic dresses, tailored suits, or stylish accessories, we have you covered. Our high-quality pieces are designed to elevate your style and effortlessly mix and match for any occasion. From casual daywear to sophisticated evening attire, discover the power of black and white fashion at its finest.

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IN FOCUS

STRIPED BUTTON SAREE

Pre-stitched saree with front buttons and contrast panel.

₹ 12,000.00
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Love Shafali

Shafali is an alumni of the Fashion Institute of Technology (FIT) in New York where she received an A.A.S. in Avant Garde Fashion Design. Moving back to India, Shafali started designing her own line of clothing. She was then offered the role of India's first Fashion Editor for the Cosmopolitan magazine, one of the world’s largest-selling women’s publications. After spending three years launching the magazine In 2002, Shafali founded 'Studioscd', a niche design consultancy producing handmade products for home and fashion, made from indigenous materials like sutli (jute string) and Assam teak wood. LoveShafali was then launched in 2015.

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IN FOCUS

GREEN MONKEY WASH GOTA POCKET JEANS

Tie-dye denim pants.

₹ 9,500.00
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Aze

Aarti Daswani, the Dubai based designer behind AZE, creates timeless pieces designed to be worn and loved for years. With a focus on versatility and clean silhouettes, her collections cater to all age groups and blend classic style with a modern edge. Aze's mantra Every Women needs to feel beautiful

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IN FOCUS

DENIM BLAZER WITH SHORTS

A chic denim blazer set featuring stone detailing on the collar, paired with matching shorts for a polished, summer-ready look that's stylish and breathable.

₹ 18,890.00
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Breakkin Even

Conscious, Thoughtful, Statement Wear.

Welcome to Breakkin Even, where clothing isn’t just worn—it’s experienced. We’re here to disrupt, to defy the ordinary, and to make fashion work harder, smarter, and bolder. 

Here to EVOKE. EVOLVE. EVEN.

Our Mission:
We're on a mission to break apart barrier, conquer challenges, stand out and reach the top, while minimizing our environmental impact. Through sustainable materials, ethical production, and innovative designs, we're rewriting the rules of fashion.

Our Approach:
Individuality is our blueprint. Inspired by the raw energy of the streets, we fuse rebellion with responsibility, edge with ethics, and function with creativity—creating pieces that are interactive, adaptable, and built for you. Fashion isn’t just what you wear; it’s how you exist in it.

Conscious Utility:

Design should do more than just make a statement, it should interact with you. Every BREAKKIN EVEN piece is designed with purpose, adaptability, and thought, featuring details and functions that interact with you and your ever-evolving life. It shifts, adjusts, and transforms with you—because fashion should be as dynamic as you are. And we do it all without compromising the planet!

We don’t chase trends—we create them. Step in. Stand out. Take over. This is BREAKKIN EVEN.

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IN FOCUS

LACE PANTS OVERLAY (F)

Semi-sheer lace overlay with a fluid silhouette, worn open or tied for versatile layering.

₹ 2,999.00
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Dahlia

Founded to help women build a timeless capsule wardrobe without sacrificing comfort or style, DAHLIA is a slow fashion label creating clothes that last, adapt, and feel fresh every time you wear them.

Our collections use handwoven, chemical-free, biodegradable fabrics sourced directly from weavers, supporting traditional techniques and fair partnerships with artisans and karigars.

Each piece is skin-friendly, size-inclusive, and made with zero-waste practices from natural dyes to upcycled yarns. Even our packaging is recycled, with plantable seed labels.

Proudly made in India, DAHLIA brings handloom heritage into modern, fuss-free everyday wear. Crafted with sustainability and transparency at every step.

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IN FOCUS

BLUE HILLARY CO-ORD SET

Ikat printed shirt & skirt set along with a fabric belt.

₹ 26,500.00
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NEW ARRIVALS

NEW ARRIVALS

Your next forever piece might just be a scroll away. Explore just-in arrivals from India’s new fashion frontier.

SEE ALL

Dahlia
KORA MIRRI CO-ORD SET
₹ 16,100.00 Get access price
Elsa Nilaj
HAND EMBROIDERY SHEER TOP
₹ 32,000.00 Get access price
Born In India stories
Born In
India stories

Elsa Nilaj

Elsa Nilaj creates silhouettes that speak in whispers of tradition and bold accents of the now. With sheer textures, architectural tailoring, and intricate handwork, her pieces move like modern heirlooms - quietly powerful, undeniably distinct, and made for women who command a room without raising their voice.

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Born In India stories
Born In
India stories

Studio Rata

They rewrite the ordinary into the extraordinary, blending handcrafted artistry with a whimsical spirit that brings each piece to life. Every detail tells a story, contemporary yet timeless, anchored in a community built on care and craft. Their beaded art jewellery and lifestyle accessories are curated for India’s bold, fashion-forward tastemakers, adding a touch of intricate luxury to modern life.

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Born In India stories
Born In
India stories

Liilo

"Liilo, where every stitch tells a story of care, dignity, and love. Crafted slowly, with fair wages and ethical hands, each piece is a step away from fast fashion, toward something meaningful."

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Born In India stories
Born In
India stories

Goa Blues

Every piece at Goa Blues is designed for the woman who dresses like she means it — whether she's at a wedding in Jaipur or a sunrise breakfast in Spain. Here, the wardrobe more than just style, they became about escape. Emotion. Possibility.

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Born In India stories
Born In
India stories

Priya Agarwal

In a world of fleeting trends, Priya Agarwal crafts a wardrobe of permanence. Rooted in India’s storied textile traditions and guided by modern sensibilities, each piece is an ode to individuality and ease.

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Born In India stories
Born In
India stories

Label WildChild

Label WildChild is where boldness meets a sense of play. Born in India, with a spirit that’s unapologetic, the brand redefines resort and evening wear for the ones that embrace their sense of carefree abandon.

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SYMPOSIUM OF STYLE

One Site. One Suitcase. Zero Stress

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How Curation Is Rewriting the Way We Shop

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Style, Decoded: How AI Is Rewriting the Fashion Playbook - One Look at a Time

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Dressing for Escape: Styling Two Stories, One Microdose Edit

Read more

SYMPOSIUM OF STYLE

One Site. One Suitcase. Zero Stress

Read more

How Curation Is Rewriting the Way We Shop

Read more

Style, Decoded: How AI Is Rewriting the Fashion Playbook - One Look at a Time

Read more

Dressing for Escape: Styling Two Stories, One Microdose Edit

Read more

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The Chic Circle

From member’s access pricing, exclusive drops to insider and stylist edits, perks and private invites - membership isn’t just a concept, it’s a wardrobe upgrade.

Curated Discovery

Not everything makes the cut - only what sparks curiosity, tells a story, shapes wardrobe futures and resonates personally. Fashionable finds from India’s finest emerging and under-the-radar contemporary labels.

AI-Powered Capabilities

Our refined AI-led search and our AI Chic Stylist help you with thoughtful, guided buys. Styling, now made seamless through text and image based searches. Envisioned a look? Type or drag/upload an image, our AI does the work for you.

The chic Indian - a one stop shop for all things unique & fabulous. The curation is thoughtful, fun and inspiring! The AI stylist is a useful feature to get what you need with minimum scrolling. I found the entire shopping experience extremely smooth and luxurious. Highly recommend!

Poorvi

Just placed my order on TCI and it was an amazing experience! The ai is brilliant making it so easy to navigate. And the curation is incredible! Discovering these homegrown designers and their collections was so amazing! And best of all it’s got a little bit of everything from resort wear to formal wear - it’s truly the most exciting and unique marketplace! Kudos to the team

Karishma

I absolutely loved the collection on the Chic Indian website! It’s a one-stop shop for everyone regardless of size, age, or occasion. The website offered a wide range of options, with collections thoughtfully curated by occasion, which made it so much easier to browse and find exactly what I was looking for. It’s great to finally have access to unique pieces by emerging Indian designers all in one place and the cherry on top was the discounted pricing!

Krishna

The Chic Indian has amazing curation. The AI search feature makes finding unique pieces so easy, and the membership perks are worth it. Quality over quantity approach really shows - this is how fashion discovery should be done! And the payment and delivery were so seamless.

Pooja

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