The Chic Indian is a curated e-commerce platform that spotlights India's under-the-radar, emerging and contemporary fashion and lifestyle labels. We offer a unique discovery showroom experience for discerning buyers through memberships that fetch value on each purchase. It is also India’s first AI-forward curated platform with an AI styling capability.
The platform is made for individuals with exceptional taste within India. It is suitably built for those who love discovering, supporting and buying from emerging designers, and are also looking for styling solutions.
We offer a highly curated selection per label while offering a rewarding experience through exclusive members-only pricing, paired with an AI-powered style assistant for seamless consumer journeys and intentional purchases.
No, we also feature accessories and other fashionable finds such as vintage and pre-loved products, creating a holistic shopping experience.
One can become a member by registering with us to avail the best value (discount) from brands on every single purchase. We call this a TCI Access Price.
Members enjoy exclusive access pricing (up to 20% off) every time they shop and across the website. Additionally, some designers offer birthday values (discounts) and early access to collections. Members will also be able to avail offers from lifestyle brands on their subscribed email addresses.
There is no membership fee. It is free to join as we are creating a network of like-minded individuals as part of our Chic Community.
1. You can login using your email or using third-party authentication like Google, Facebook, and Twitter. 2. Register form only takes the customer name and email address. If you have added the email manually, OTP verification is required to activate your account.
Yes, non-members can shop and use the website as guest shoppers. All prices will be showcased in MRP without access pricing to non-members.
Yes, we work directly with emerging and contemporary Indian labels to ensure authenticity. Our signed vintage products are also authenticated (kindly refer to individual product listings or our vintage section for more).
This tab features value pricing (for members) on products that have been featured on the runway, making high-fashion accessible and also spotlights their showcase on the runway.
The ‘Archive’ tab refers to the SALE section of the platform. It showcases products that are available on a higher discount and it can be accessed by both members and non-members.
For now, we offer domestic shipping only. All the products shall be shipped by their respective brands.
Our AI-powered search bar helps you find the perfect styles by understanding your preferences and suggesting relevant items. Kindly refer to the focused section on the About Us page.
Our selection process is based on the curator’s choice. Kindly refer to the Contact Us for more.
Loyalty, retention, increased visibility, co-leveraged marketing and scalability. As a platform that is building enduring value between labels and customers, labels are able to reward customers directly with transparency. Additionally, labels gain access to a targeted community of customers.
Yes, labels have easy backend management to add new products in smaller, smarter batches.
Yes, labels can create early access (pre-launch their collection) and extend their internal seasonal sales on the platform through the Archive tab.
Kindly refer to the About Us section for the same.
Yes, our platform is designed to be accessible on all devices.
You can contact customer support through the Contact Us section on our website.
We use secure payment gateways to protect your information.
We work with brands that ship directly to you. Your order is carefully quality-checked before it leaves the brand’s studio, ensuring it meets our standards. By shipping straight from the source, we skip unnecessary steps: reducing transportation, cutting down on materials, and leaving a lighter environmental footprint.
Shipping is free on all orders in India. Express shipping costs vary based on the destination and the weight of the order. The shipping will be done via the brand partners and not by The Chic Indian.
Delivery times vary depending on the lead time mentioned on each product listing page, your location and the label’s estimated delivery timelines. Estimated delivery times will be provided once the courier is dispatched with tracking details on request.
Yes, you will receive a tracking number once your order has been shipped, allowing you to track its progress.
Please contact our customer support team immediately within 48 hours of receiving your order with photos of the damaged or incorrect items, and we will assist you with a resolution.
Return shipping cost is subjective and varies from label to label. If they provide returns based on size exchanges, they may offer to pick up the one-way fare. Should the exchange require a second round, the cost will be borne by the customer.
Please call or reach out to us by a call or email and we shall investigate it for you and help you with the resolution.
We accept all major credit cards, debit cards, and other secure online payment methods. At the moment, we don’t offer Cash on Delivery. This helps us ensure a transparent, reliable experience — both for you and for the labels we work with. By confirming each order upfront, we can reduce cancellations, support fair production, and build a platform rooted in trust and accountability on both ends.
Yes, we use secure payment gateways and encryption to protect your payment information.
All transactions are processed in Indian Rupees (INR). If you are using an international payment method, the transaction will be converted to your local currency by your bank.
Yes, each product page listing includes a size guide and a size calculator to help you find the perfect fit. Steps: 1) Navigate to the product page of the item you're interested in. 2) Look for the "Size Calculator" button to launch a separate section. 3) Answer the questions about your measurements and fit preferences as accurately as possible. 4) The Size Calculator will then provide you with a recommended size for that specific garment. 5) We still encourage you to review the product's size chart for detailed measurements to ensure the best possible fit based on your individual preferences.
Yes, please contact our customer support team with specific product inquiries, and we will do our best to assist you.
While we have an AI-powered stylist, we also feature Style Direction’s edits as well as Curator’s choice. In case of additional styling requirements, contact our support.
New products are added regularly, based on the seasonal collections and releases from our partner labels.
Yes, you can create a wishlist to save your favorite items for later.
You can update your account information by logging into your profile on the website.
You can reset your password by clicking the "Forgot Password" link on the login page.
You can unsubscribe from our email newsletter by clicking the "unsubscribe" link at the bottom of any email.
Yes, you can delete your account by contacting our customer support team.
Customers will receive an order confirmation email with details of their purchase.
Customers shall receive an email once their order is shipped by the respective brand as per their respective shipping timelines.
In case you do not receive any information about your order or tracking details, please feel free to reach out to our customer support via call or email.
We do not offer returns unless in the case of having received a faulty/damaged product. Customers must inform us within a 48-hour window and share photographic evidence to support the same in which case a complete cancellation is offered. Each label offers their own policy on size exchanges. Kindly refer to individual product listings for further information. We do not offer exchanges for products against and in place of products in a different category, style, and from other labels. Do reach out to our customer support in case you require further help.