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It’s not about what The Chic Indian is, it’s about who The Chic Indian is. It’s you and it's about a culture that embraces and celebrates what India has to offer to the world. Handpicked curations meet an evolutionary buying experience for the evolved.

ABOUT US

FROM THE CURATOR

FROM THE CURATOR

Elsa Nilaj
EMBROIDERED STRUCTURED CORSET
₹ 50,000.00 Get access price
Raga & Co
NEELVASTRA SET
₹ 12,800.00 Get access price
Subbah
JUHI TOP
₹ 5,500.00 Get access price
Goa Blues Label
ZAYAN KURTA
₹ 8,000.00 Get access price

THE SPOTLIGHT

THE SPOTLIGHT

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Subbah

Subbah’s light focuses on reimagining Khadi in a way that speaks to the heart. We create clothes that are deeply rooted in personal experiences, the beauty of our surroundings, and the stories that inspire us.

 Our hand-drawn illustrations bring these stories to life, carefully crafted into textiles that range from Khadi to Mal. These fabrics are as gentle on your skin as the stories are to our hearts.

With Subbah, every garment carries not only the touch of tradition, but the promise of a sustainable, meaningful journey ahead.

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IN FOCUS

MALAIYA DRESS

Floor length pleated dress.

₹ 10,200.00
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Goa Blues Label

Goa Blues is more than a brand—it’s a shared dream between a mother and daughter, stitched together through a love for travel, style, and storytelling. Rooted in the art of dressing for the destination, our collections bring together effortless luxury, bohemian ease, and statement-making silhouettes. Designed for women who collect memories, not just clothes, each piece is an invitation—to explore, to express, and to stand out without trying.

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IN FOCUS

SAACHI KURTA

Handwoven kurta with subtle jamdani detailing.

₹ 8,000.00
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Duchess Kumari

Rooted in the Belief that true luxury isn't about exclusivity but self-expression, the brand blends the regality of a Duchess and the unshakable strength of a Kumari.Its two aspirational yet accessible lines - Pret and Bespoke - are essentially a movement that empowers individuals to step into their confidence and enunicate their individuality. 

Expect to see Indian textiles like brocades, raw silk, chaderi, and ikkat paired with bows, polka dots, pearls, and crystal embellishments, creating a striking balance between vintage glamour and modern-day sophistication.From chic pantsuits to elaborate evening gowns to breezy summer dresses, Duchess Kumari offers a silhouette for every style and occasion.

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IN FOCUS

THE PALM BREEZE SET

Immerse yourself in breezy elegance with The Palm Breeze Set, a relaxed co ord crafted from sky blue linen fabric. The sleeveless top features an asymmetrical hem and a flowing, elongated bow scarf detail, perfectly paired with wide leg trousers for a look that blends modern chic with tropical ease. Perfect for resort wear or sunny day outings, this set channels laid back glamour with an elevated twist.

₹ 6,800.00
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Jena Luxury

Founded by two sisters Jenai & Nazneen with a common love for all things stylish.

Each bag in our collection is thoughtfully crafted to make them as unique as you are. From tote bags that radiate positivity to our head turning raffia clutches, we aim to bring a little magic to your everyday life.

We take pride in ensuring that each bag is of the highest quality and are commited to make environmentally sustainable choices to reduce our impact on the planet.

Welcome to JENA where happiness meets style and every bag is designed with love, just for you.

Be Happy, Strong, Beautifully You.

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IN FOCUS

BLACK CLOUD BAG

Embroidered fabric bag with gold celestial design and magnetic flap.

₹ 4,500.00
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Pieux

Pieux is a bold luxury fashion brand redefining the industry through circularity, innovation, and ethical craftsmanship. Championing vegan, sustainable materials and advanced textile manipulation, every piece reflects a commitment to style with purpose. By collaborating with conscious artisans, Pieux proves that sustainability and luxury can coexist beautifully—making each creation not just fashion, but a powerful step toward a better future. It's not just a brand, but a conscious choice to make a positive impact

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IN FOCUS

PLEATED HALTER DRESS

This black and white halter dress is crafted from Lenticular Tex, creating a striking illusion of shifting colors from different angles. With a sleek silhouette and center back zipper opening, it blends futuristic textile innovation with bold design, making it a standout piece for any occasion.

₹ 12,500.00
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Rewrite

Rewrite is a contemporary fashion house that fuses street with couture. At ReWrite, we embody a sense of transformation and evolution, redefining the perception of Indian tapestry in the global fashion landscape. Constantly re-evaluating and reimagining, we use art as a medium for change and adhere unwaveringly to a design ethos that champions innovation and functionality.

By focusing on providing couture finishes to Streetwear, we offer luxurious pieces that are comfortable and versatile. Each garment is meticulously crafted, with brand elements and intricate details considered in their entirety.

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IN FOCUS

HANGING LAPEL EMBROIDERED BLAZER

Grey suiting blazer with leaf embroidery & tulle.

₹ 15,000.00
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Studio Kassa

Mission: Home (kassa) is where the Art is.

The Brand:Kassa [pronounced [(‘k/ɑːʃ/ʃ/ɑː/)] meaning ‘House of two’, was started by two like-minded contemporary artists post Aarushi’s Masters from MICA (Mudra institute of communication, Ahmedabad) in Visual Communications and Arpan’s Masters from the University of Arts London in Product Design. After having done solo shows at Jehangir art gallery, Mumbai and London art galleries and closely working with the advertising world respectively, they finally felt at home discovering a space between Art and Design. Aptly naming it Kassa, they started working on a product line of things they would carry themselves (be it lifestyle products or furniture etc).

Kassa have been loved and admired for many years now. As a brand it continues with the graphical contempo au courant look at the core of it. Being avid artists and designers these two don’t just make but indulge in all they do. Which makes them have an eye for detail and passion for intricate work, finishing and quality and how they perceive and explore materials.

Also recognized by Conde nast Traveller, Not just a label, Platform, Pool magazine, Of Indian origin, Lovetravel India, The Hindu, Dainik Bhaskar and many more.

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IN FOCUS

DAWN LINK EARRING

An 18k golden asymmetrical earring.

₹ 3,500.00
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The Open Form

We’re constantly trying to challenge the conventional separation between fabric and form, where one cannot exist without the other. An ode to the authenticity of the human form and the crafts that adorn it. Our clothes celebrate femininity as both strength and vulnerability - an expression that transcends time. 

The Open Form is an artisanal clothing brand based in Hyderabad, India. We create timeless clothing that transcends boundaries of shape and age, offering pieces that resonate globally.Our mission is to introduce you to the rich heritage of South Asian crafts and techniques, infusing your wardrobe with modern heirlooms. With a dedicated focus on aari embroidery, we seek to revolutionize the role of hand embroidery and handcrafted textiles in everyday life. Our greatest inspiration comes from local artisans, whose expertise and passion breathe life into each creation.

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IN FOCUS

JASMINE TUNIC SET

Oversized tunic Set with signature Zardozi Embroidery, made in handloom Chanderi Silk.

₹ 22,500.00
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Siddhant Agrawal

Established in 2019, the designer label SIDDHANT AGRAWAL is synonymous with fearless creativity. The brand expresses its desire to break free through its innovative approach and creates dynamic pieces. Each collection portrays a story drawn from a personal experience or interpretation. It is liberating, fresh, young and bold. The brand does not follow any norms and creates exclusive styles by fusing technology like laser cutting with traditional handwork. It has an authentic color character that is spread on a large array of shades. The brand doesn’t shy away from experimenting each season and plays with anything that provokes emotions. The bold combination of sharp cuts in fluid fabrics, multiple textures, appliqueing, it is always using innovative techniques. It challenges its own concepts and theories and pushes in hope to develop extra ordinary styles. The brand believes that being creative is very essential to discover oneself and leaves no stone unturned to explore more each time. It is designing a timeless, elegant, effortless lifestyle with an entirely individualistic view.

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IN FOCUS

IVORY GRACE SHIRT

An embroidered white shirt.

₹ 6,600.00
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NEW ARRIVALS

NEW ARRIVALS

Your next forever piece might just be a scroll away. Explore just-in arrivals from India’s new fashion frontier.

SEE ALL

ATBW
WHITE FLORAL ORGANZA SAREE
₹ 12,000.00 Get access price
Dahlia
BLUE HILLARY SHIRT
₹ 12,500.00 Get access price
Born In India stories
Born In
India stories

Raga&Co

Raga, an ancient Sanskrit term, resonates deeply with the soul of classical music, embodying a vivid and colourful melodic expression that transcends time.

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Born In India stories
Born In
India stories

Econock

Econock has chosen to break the boundaries of the fast fashion loop by handpicking the most authentic pieces of quality materials to reincarnate their worth in our consumption. Hurdling countless trajectories along the way, Econock managed its breakthrough by action-oriented team spirit. Every piece of article that hasn't even seen a wardrobe long enough ends up in a landfill, resulting in piles of disasters!

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Born In India stories
Born In
India stories

Elsa Nilaj

Elsa Nilaj creates silhouettes that speak in whispers of tradition and bold accents of the now. With sheer textures, architectural tailoring, and intricate handwork, her pieces move like modern heirlooms - quietly powerful, undeniably distinct, and made for women who command a room without raising their voice.

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Born In India stories
Born In
India stories

Studio Rata

They rewrite the ordinary into the extraordinary, blending handcrafted artistry with a whimsical spirit that brings each piece to life. Every detail tells a story, contemporary yet timeless, anchored in a community built on care and craft. Their beaded art jewellery and lifestyle accessories are curated for India’s bold, fashion-forward tastemakers, adding a touch of intricate luxury to modern life.

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Born In India stories
Born In
India stories

Liilo

"Liilo, where every stitch tells a story of care, dignity, and love. Crafted slowly, with fair wages and ethical hands, each piece is a step away from fast fashion, toward something meaningful."

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Born In India stories
Born In
India stories

Goa Blues

Every piece at Goa Blues is designed for the woman who dresses like she means it — whether she's at a wedding in Jaipur or a sunrise breakfast in Spain. Here, the wardrobe more than just style, they became about escape. Emotion. Possibility.

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Born In India stories
Born In
India stories

Priya Agarwal

In a world of fleeting trends, Priya Agarwal crafts a wardrobe of permanence. Rooted in India’s storied textile traditions and guided by modern sensibilities, each piece is an ode to individuality and ease.

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Born In India stories
Born In
India stories

Label WildChild

Label WildChild is where boldness meets a sense of play. Born in India, with a spirit that’s unapologetic, the brand redefines resort and evening wear for the ones that embrace their sense of carefree abandon.

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SYMPOSIUM OF STYLE

79 Years Free. Forever in Fashion.

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Festive Season: The Build-Up Edit

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From Heatwave to High Tide: Dressing Through The Shift

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One Site. One Suitcase. Zero Stress

Read more

SYMPOSIUM OF STYLE

79 Years Free. Forever in Fashion.

Read more

Festive Season: The Build-Up Edit

Read more

From Heatwave to High Tide: Dressing Through The Shift

Read more

One Site. One Suitcase. Zero Stress

Read more

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The Chic Circle

From member’s access pricing, exclusive drops to insider and stylist edits, perks and private invites - membership isn’t just a concept, it’s a wardrobe upgrade.

Curated Discovery

Not everything makes the cut - only what sparks curiosity, tells a story, shapes wardrobe futures and resonates personally. Fashionable finds from India’s finest emerging and under-the-radar contemporary labels.

AI-Powered Capabilities

Our refined AI-led search and our AI Chic Stylist help you with thoughtful, guided buys. Styling, now made seamless through text and image based searches. Envisioned a look? Type or drag/upload an image, our AI does the work for you.

The chic Indian - a one stop shop for all things unique & fabulous. The curation is thoughtful, fun and inspiring! The AI stylist is a useful feature to get what you need with minimum scrolling. I found the entire shopping experience extremely smooth and luxurious. Highly recommend!
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Poorvi

Just placed my order on TCI and it was an amazing experience! The ai is brilliant making it so easy to navigate. And the curation is incredible! Discovering these homegrown designers and their collections was so amazing! And best of all it’s got a little bit of everything from resort wear to formal wear - it’s truly the most exciting and unique marketplace! Kudos to the team
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Karishma Mehrotra

I absolutely loved the collection on the Chic Indian website! It’s a one-stop shop for everyone regardless of size, age, or occasion. The website offered a wide range of options, with collections thoughtfully curated by occasion, which made it so much easier to browse and find exactly what I was looking for. It’s great to finally have access to unique pieces by emerging Indian designers all in one place and the cherry on top was the discounted pricing!
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Krishna Sarvaiya

The Chic Indian has amazing curation. The AI search feature makes finding unique pieces so easy, and the membership perks are worth it. Quality over quantity approach really shows - this is how fashion discovery should be done! And the payment and delivery were so seamless.
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Pooja Palani
AsK Ai Stylist
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