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It’s not about what The Chic Indian is, it’s about who The Chic Indian is. It’s you and it's about a culture that embraces and celebrates what India has to offer to the world. Handpicked curations meet an evolutionary buying experience for the evolved.

ABOUT US

FROM THE CURATOR

FROM THE CURATOR

Jena Luxury
BLACK CLOUD BAG
₹ 4,500.00 Get access price
De'Anma
GEORGE
₹ 3,400.00 Get access price
De'Anma
QINISA EARRINGS SILVER
₹ 4,900.00 Get access price
Goa Blues
MALLORCA PUFF SLEEVE DRESS
₹ 15,000.00 Get access price

THE SPOTLIGHT

THE SPOTLIGHT

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Naymish

Naymish is more than just visually striking designs. It is a celebration of stories. Every shirt carries the narrative of the artist who birthed the artwork, their struggles, triumphs, and inspirations woven into the very threads of the garment. It is a way for art to transcend galleries and become a part of everyday life, sparking conversations and connections.

Sustainability is at the core of Naymish's values. The brand recognizes the devastating impact of fast fashion on the planet. Thus, each shirt is crafted on demand, eliminating excess inventory and reducing waste. This commitment to mindful production not only minimizes environmental harm but also ensures that each piece is made with care and intention.

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IN FOCUS

SHAKUNTALA SHIRT FOR WOMEN

Mythology-inspired art shirt for women

₹ 4,999.00
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ROSANI

ROSANI is a contemporary vision of menswear rooted in craftsmanship and identity. Designed between Mumbai, Milan, and Berlin, each piece reflects the label’s fluid aesthetic—merging Indian heritage with European elegance. Founded by designer Rohitash Notani, ROSANI explores a language of menswear that defies borders and binaries, creating garments that feel deeply personal yet universally refined.

At the heart of ROSANI lies a belief in timeless expression. Our collections celebrate the art of dressing with intention—meticulously handcrafted, thoughtfully tailored, and designed to evolve with the wearer. From fabric to finish, every element embodies precision, depth, and care.

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ENZO

Hand Embroidered Denim Trousers - Denim

₹ 16,400.00
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Anushé Pirani

Motivated by the challenge to question conformist idea of clothing that can often feel a little predictable, Anushé Pirani created her contemporary namesake label in 2017. 

Nurturing and exploring the relationship between art, design and fashion with confident ease the label’s versatile approach translates successfully to both men’s and women’s wear effortlessly combining function with flair. The brand explores artistic intricacy with an unorthodox approach to silhouettes delivering versatile wearable clothing and redefining beauty. 

Produced in Mumbai, India the clothes are ethically created showcasing the finest craftsmanship and materials.

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IN FOCUS

EASY BREEZY KAFTAN

Easy Breezy Kaftan Light and flowy for a laid-back look

₹ 7,000.00
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Ete

Été Clothing is an online fashion destination created to celebrate every woman. We offer a vibrant collection of women’s wear including dresses, co-ord sets, jumpsuits, pant suits, blazers, and tops — each piece designed to empower, inspire, and express.

Born from a stand against fat-shaming and skinny-shaming, Été is more than a clothing brand — it’s a movement. Inspired by the essence of summer in Paris, our designs reflect freedom, confidence, and effortless elegance. We believe beauty comes in all sizes, shades, and styles.

At Été, fashion is about joy, self-expression, and inclusion. Whether you're bold and powerful or soft and playful, there's something for you in every collection.

#IAmEveryWoman

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IN FOCUS

GIGI BLAZER

Soft yellow luxury banana crepe blazer, finished with half sleeves and satin cutout detail. Comes with handmade pearl belt with three strings.

₹ 12,900.00
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Amka

Born in 2021, Amka is an Indian luxury brand that expresses a slush for the romanticism through the study of moony narratives and dreamy techniques. Modern and not so modern silhouettes united with folklore of heat pleating, sculpting and appliqué to shape the collections. Each piece tells a story and is tailor-made.

We are always striving for accountable and transparent practices, the brand prioritises fair treatment of workers and artisans, picks natural and organic fabrics wherever possible with an approach of quality over quantity.

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MELISSA DRESS

A midnight blue dress in natural silk base with ink dye and bead hand embroidery.

₹ 24,500.00
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HÖÖK

HÖÖK is a brand that celebrates craftsmanship and strives to give it modern form and help revive the era where the community of people (mostly women) used to handknit and crochet garments for their family and friends. Intertwined with love and crafted with passion, these handcrafted pieces weave stories and emotions into every stitch. Each loop represents the dedication and artistry of our skilled ladies from urban slums of Delhi.

Our mission is to empower artisans.
In a world where mass production often overshadows individual talent, we believe in the power of artisans. Behind every beautifully crafted piece lies the skill, dedication, and passion of these talented individuals.

At Hook , we cherish the artisans who bring our designs to life. Through fair and sustainable practices, we aim to uplift these unsung heroes of craftsmanship.

Join us in celebrating the artisans - the weavers, the knitters, the painters, the sculptors - whose hands weave magic into every creation. Let's create a world where their talents flourish and their voices are heard. Together, we can make a difference. We invite you to become part of a legacy, a testament to the beauty of handmade craftsmanship.

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IN FOCUS

KILN DRESS

HANDKNITTED SHORT DRESS

₹ 12,000.00
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Rata

Rata is a contemporary Indian label founded in 2023 by Pratiksha Tandon. The brand creates luxury beaded jewellery and lifestyle accessories that blend whimsical storytelling with intricate craftsmanship. Each piece is handwoven using techniques like bead weaving, crocheting, and wire artistry, resulting in unique, wearable art.

Rooted in sustainability, Rata encourages revamping and recycling jewellery to reduce waste and extend product life. With detailed, labour-intensive construction, every Rata product embodies time, skill, and care, making it a true collectable. The brand's distinctive designs, limited production, and artisanal finesse set it apart in the world of fashion-forward, handcrafted jewellery.

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BLUE GAZER CHOKER

An electric blue bloom choker.

₹ 25,132.00
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Shibui

Welcome to Shibui — a world where conscious craftsmanship meets effortless everyday fashion.

We’re a homegrown label rooted in simplicity, sustainability, and soul. Every piece you see at Shibui is designed with purpose—crafted from 100% hemp and other natural fabrics, made to move with you, breathe with you, and stay with you season after season.

Our silhouettes are relaxed yet refined, colorful yet calming—perfect for women who believe in feeling good while doing good. Whether you’re dressing for your 9-to-5, a slow Sunday, or a spontaneous getaway, Shibui lets you show up in style without compromising comfort or the planet.

Here, fashion isn’t fast—it’s intentional, thoughtful, and timeless.

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CHARMED DRESS

A black A-line dress.

₹ 7,200.00
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Curated Curiosities

Curated Curiosities is an accessories brand based in Mumbai, we aim at creating baubles that are sustainable yet super fashionable using waste fabric, acrylic & wood. 

As a brand we work on making ageless accessories that are fun to wear, versatile and can remain with you for eternity. They are intended to be an augmentation of your personal style and story.

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IN FOCUS

C-SHELL DOLLOP BAG

Like a reminder of sun kissed days and salty breezes - luxurious, spacious and handcrafted.

₹ 9,499.00
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An'era By Asmita Verma

An'era embodies a vision of quiet opulence, where minimalist design converges with masterful craftsmanship. A brand that transcends ephemeral trends, we curate collections anchored in the eternal essence of classic style. Each creation is an homage to the art of fashion—an intricate fusion of form and function, tailored for the discerning woman who prizes comfort, sophistication, and the highest caliber of detail.


Our design philosophy blends nature’s simplicity with innovative techniques. We focus on creating balanced silhouettes with clean lines, delicate draping, and precise proportions. Our approach to design seamlessly combines creativity and elegance, resulting in effortlessly refined pieces that resonate with timeless sophistication.

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IN FOCUS

DELIGHT

A collared crop shirt paired with an asymmetric skirt.

₹ 9,500.00
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NEW ARRIVALS

NEW ARRIVALS

Your next forever piece might just be a scroll away. Explore just-in arrivals from India’s new fashion frontier.

SEE ALL

Dahlia
KORA MIRRI CO-ORD SET
₹ 16,100.00 Get access price
Elsa Nilaj
LAYERED TROUSER
₹ 20,000.00 Get access price
Born In India stories
Born In
India stories

Priya Agarwal

In a world of fleeting trends, Priya Agarwal crafts a wardrobe of permanence. Rooted in India’s storied textile traditions and guided by modern sensibilities, each piece is an ode to individuality and ease.

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Born In India stories
Born In
India stories

Label WildChild

Label WildChild is where boldness meets a sense of play. Born in India, with a spirit that’s unapologetic, the brand redefines resort and evening wear for the ones that embrace their sense of carefree abandon.

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SYMPOSIUM OF STYLE

A sartorial playbook for all chic Indians

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Dressing for Escape: Styling Two Stories, One Microdose Edit

Read more

SYMPOSIUM OF STYLE

A sartorial playbook for all chic Indians

Read more

Dressing for Escape: Styling Two Stories, One Microdose Edit

Read more

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Not everything makes the cut - only what sparks curiosity, tells a story, shapes wardrobe futures and resonates personally. Fashionable finds from India’s finest emerging and under-the-radar contemporary labels.

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Our refined AI-led search and our AI Chic Stylist help you with thoughtful, guided buys. Styling, now made seamless through text and image based searches. Envisioned a look? Type or drag/upload an image, our AI does the work for you.