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It’s not about what The Chic Indian is, it’s about who The Chic Indian is. It’s you and it's about a culture that embraces and celebrates what India has to offer to the world. Handpicked curations meet an evolutionary buying experience for the evolved.
CURATIONS
FROM THE CURATOR
FROM THE CURATOR
THE SPOTLIGHT
THE SPOTLIGHT
Paeony is the embodiment of a timeless concept – 'less is more.' Born from the creative minds of a mother-daughter duo, Maya Thakkar and Karishma Shah, our clothing and lifestyle label aims to redefine effortless style. We're wanderers at heart, always on the lookout for inspiration, luxurious fabrics, and a sense of freedom. Our fabrics don't follow trends; they emerge as versatile pieces that can be mixed and matched effortlessly. From fabric to design, each garment invokes a sense of wanderlust, and they're lovingly handcrafted in India. Paeony is a celebration of the simple joys of everyday life, and we invite you to join us on this journey.
A green checks printed midi sleeveless dress with pockets.
Alternative is a sustainable fashion brand redefining timeless style by challenging the wasteful norms of fast fashion. We create wardrobe staples that are evergreen, versatile, and designed for real-world wear - cut and shaped to flatter, crafted for comfort, and made to your custom measurements for the perfect fit.
Our pieces are built from some of the most sustainable fabrics on earth like organic hemp, indigenous kala cotton, ahimsa silk, aloe vera, and handloom khadi - all chosen for their low impact and exceptional feel. With techniques like eco-printing, splash dye, and azo-free dyes, each garment carries a story of craft, care, and responsibility.
But beyond sustainability, Alternative is about how clothing makes you feel: elevated, confident, and luxurious. Our made-to-order, small-batch production ensures every piece is intentional, created only when needed, thereby reducing fashion waste at its root. With Alternative, you wear your values without ever compromising on style, fit, or quality.
With a focus on better fabrics, lesser impact, and evergreen designs, Alternative offers clothing that’s kind to the planet, thoughtful in process, and made to be worn and loved for years to come.
An ecoprinted kurta with sharara pants crafted with handwoven khadi cotton.
Raga, an ancient Sanskrit term, resonates deeply with the soul of classical music, embodying a vivid and colourful melodic expression that transcends time.
At Raga&Co, we are inspired by this rich heritage, channelling its essence into our vision of contemporary Indian fashion. Our mission is to weave this timeless cultural legacy into the fabric of our authentic handmade clothing.
We are dedicated to using natural fabrics, Azo-free dyes, and traditional Indian craftsmanship, ensuring that each garment is a masterpiece of sustainable elegance. Our creations are not only visually stunning but also meticulously crafted for unparalleled comfort. At Raga&Co, we believe in the harmony of style and comfort, crafting pieces that are as ideal for travel as they are for everyday wear. Each piece in our collection is a testament to the artistry and heritage of Indian textiles, reimagined for the modern wardrobe.
Embrace the beauty of Raga&Co, where every stitch tells a story of heritage, craftsmanship, and the pursuit of timeless style.
A short tunic & flowy palazzo in handwoven chanderi.
Welcome to Oikkyo Calcutta. Be prepared to indulge yourself with fashion that speaks.
We are a brand that focuses to give you the best quality with a look that stands out. Get ready to wrap yourself in those six yards that are ought to be trendy, fashionable and classy. Our sarees are very different from the regular ones that you wear. Our products are one of a kind, unique! We would love to have you all with us. Thank you.
Priya Agarwal started her professional career with a degree in the Bachelors of Design (Fashion), from the National Institute of Fashion Design, Chennai. After graduating, she worked with leading Indian designers. The work experience opened up her ardent imagination into new vistas and further refined her craftsmanship in producing quality garments. In 2014, she showcased her collection of contemporary designs with an undertone of traditional indian colours, textures and embroidery in her design studio located in Koramangala, Bangalore. Her fascination with intricate details and bold cuts makes every garment stand out as a masterpiece.
NEW ARRIVALS
NEW ARRIVALS
Your next forever piece might just be a scroll away. Explore just-in arrivals from India’s new fashion frontier.
Choyal
The name of our brand is CHOYAL. It stands for slow, thoughtful, and handcrafted fashion that blends rural heritage with contemporary design
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The Open Form
The Open Form stands for our belief that fabric and form are inseparable - one cannot exist without the other
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Denim Darzi
“Denim Darzi” stands for the artistry of denim tailoring, Darzi” — from the Persian darz, meaning “to sew.”
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Dahlia
Dahlia is an ode to the everyday woman — to her quiet power, her softness, her chaos, her calm.
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Raga&Co
Raga, an ancient Sanskrit term, resonates deeply with the soul of classical music, embodying a vivid and colourful melodic expression that transcends time.
READ MORE
Econock
Econock has chosen to break the boundaries of the fast fashion loop by handpicking the most authentic pieces of quality materials to reincarnate their worth in our consumption. Hurdling countless trajectories along the way, Econock managed its breakthrough by action-oriented team spirit.
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Elsa Nilaj
Elsa Nilaj creates silhouettes that speak in whispers of tradition and bold accents of the now. With sheer textures, architectural tailoring, and intricate handwork, her pieces move like modern heirlooms - quietly powerful, undeniably distinct, and made for women who command a room without raising their voice.
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Studio Rata
They rewrite the ordinary into the extraordinary, blending handcrafted artistry with a whimsical spirit that brings each piece to life.
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Liilo
"Liilo, where every stitch tells a story of care, dignity, and love. Crafted slowly, with fair wages and ethical hands, each piece is a step away from fast fashion, toward something meaningful."
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Goa Blues
Every piece at Goa Blues is designed for the woman who dresses like she means it — whether she's at a wedding in Jaipur or a sunrise breakfast in Spain. Here, the wardrobe more than just style, they became about escape. Emotion. Possibility.
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Priya Agarwal
In a world of fleeting trends, Priya Agarwal crafts a wardrobe of permanence. Rooted in India’s storied textile traditions and guided by modern sensibilities, each piece is an ode to individuality and ease.
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Label WildChild
Label WildChild is where boldness meets a sense of play. Born in India, with a spirit that’s unapologetic, the brand redefines resort and evening wear for the ones that embrace their sense of carefree abandon.
READ MORESYMPOSIUM OF STYLE
SYMPOSIUM OF STYLE
CUSTOMER REVIEWS
CUSTOMER REVIEWS
Just placed my order on TCI and it was an amazing experience! The ai is brilliant making it so easy... Just placed my order on TCI and it was an amazing experience! The ai is brilliant making it so easy to navigate. And the curation is incredible! Discovering these homegrown designers and their collections was so amazing! And best of all it’s got a little bit of everything from resort wear to formal wear - it’s truly the most exciting and unique marketplace! Kudos to the team.
I absolutely loved the collection on the Chic Indian website! It’s a one-stop shop for everyone rega... I absolutely loved the collection on the Chic Indian website! It’s a one-stop shop for everyone regardless of size, age, or occasion. The website offered a wide range of options, with collections thoughtfully curated by occasion, which made it so much easier to browse and find exactly what I was looking for. It’s great to finally have access to unique pieces by emerging Indian designers all in one place and the cherry on top was the discounted pricing!
The Chic Indian has amazing curation. The AI search feature makes finding unique pieces so easy, and... The Chic Indian has amazing curation. The AI search feature makes finding unique pieces so easy, and the membership perks are worth it. Quality over quantity approach really shows - this is how fashion discovery should be done! And the payment and delivery were so seamless.
The chic Indian - a one stop shop for all things unique & fabulous. The curation is thoughtful, fun... The chic Indian - a one stop shop for all things unique & fabulous. The curation is thoughtful, fun and inspiring! The AI stylist is a useful feature to get what you need with minimum scrolling. I found the entire shopping experience extremely smooth and luxurious. Highly recommend!
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