Born in India - Raga&Co

Raga&Co

Raga, an ancient Sanskrit term, resonates deeply with the soul of classical music, embodying a vivid and colourful melodic expression that transcends time.

About the Brand

What is the name of your brand and what does it stand for?

Raga&Co - The uniqueness contributes to our craftsmanship and each product is infused with passion and harmonious self-expression via the eloquent use of “raag” or colour.

When was it founded, and what inspired its beginning?

Raga&Co was founded in 2020. The founder was captivated by the intricate Kunbi weave, a fascination that blossomed into a profound love for handcrafted textiles.

What makes your brand uniquely Indian?

Our Motto: To bring contemporary clothing to life through time honoured techniques

About the Founders

Who is the founder? Please share a short personal introduction & what inspired you to start this brand?

Raga&Co, the brainchild of Sonali Salkar is inspired by the rich tapestry of Goa's vibrant culture and its significant Portuguese influences. Growing up in the quaint village of Khandepar, Sonali was captivated by the intricate Kunbi weave, a fascination that blossomed into a profound love for handcrafted textiles. This passion ignited her journey into the world of fashion in 1991, long before terms like "sustainable" and "organic" became the cornerstones of modern fashion.

From the outset, Sonali dedicated herself to creating clothing that marries contemporary aesthetics with traditional craftsmanship. Her motto is simple yet profound: to bring contemporary clothing to life through time-honored techniques.

As the years have gone by, Sonali's commitment to her craft resonated deeply with her daughters, Rama and Gayatri. Seeing the potential to amplify their mother's legacy and passion, they encouraged her to establish Raga&Co in 2020. This brand embodies the confluence of modern design and traditional artistry, rooted in the ethos of sustainability and respect for the artisans' craft.

Do you have any personal connection to the craft, textile, or region your brand represents?

Yes, Raga&Co is a home-grown brand in Goa. At Raga&Co, we are inspired by this rich heritage, channeling its essence into our vision of contemporary Indian fashion.

The Team & People Behind the Brand

Do you work with local artisans, karigars, or craft communities?

Yes, we do.

Craftsmanship & Textiles

What kinds of textiles, weaving, dyeing, or embroidery techniques does your brand use?

Handwoven Chanderi (Cotton Silk & Silk) from MP & locally handwoven kunbi fabric.

Is there a story behind the craft you work with?

Inspired from the land of Goa, we use colour blocks to represent the Goan landscape.

Are the materials locally sourced or organic/natural?

Natural fabrics

Values & Practices

How do sustainability, slow fashion, or ethical practices show up in your brand?

Minimise wastage, fair trade, all made in our own studio in Vasco, Goa.

How do you approach production?

Made-to-order & zero waste.

Design & Aesthetic

How would you describe your design philosophy or signature style?

At Raga&Co, style is not a statement but a quiet rhythm – minimal, breathable, and timeless. Rooted in tradition, tailored for today.

Who is the muse or ideal wearer of your designs?

Her choices are intentional, her style is understated and her presence carries a sense of graceful ease.

She may be an artist, entrepreneur, academic, or caregiver – but always, she is aware, present, and expressive in quiet ways.

How do you blend tradition with contemporary fashion?

Raga&Co is where heritage meets the present – effortlessly. Drawing from the cultural richness of India’s craft traditions, the brand reinterprets time-honoured techniques through a modern, minimalist lens. Each piece honours the rhythm of the past while embracing the ease of today’s lifestyle.

Our silhouettes are contemporary – clean lines, soft tailoring, fluid drapes – yet rooted in traditional textiles, artisanal detailing, and hand-finished techniques. Whether it’s a hint

Your India

What does Made in India or Born in India mean to you personally?

“Made in India” for Raga&Co is a celebration of origins, integrity and artistry. It means our clothes carry the hands and histories of Indian makers – rooted in textile legacies, woven with care, and shaped by time – honoured skill.

We believe in Local sourcing, Human craft and Cultural authenticity.

Every Raga&Co piece is born from India’s quiet brilliance – its looms, dyes, and design wisdom – reimagined for a global, conscious wearer.

Are there specific regions, traditions, or experiences that influence your work?

Being a native Goan, the land of Goa is our inspiration.

Looking Ahead

What is your vision for the future of your brand?

We envision Raga&Co as a space where clothing feels deeply personal, ethically made, and timeless by design – for those who value comfort, culture, and conscious living.