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CHOYAL is a luxury streetwear brand blending rural Indian craftsmanship with contemporary style. Each piece is handcrafted by rural women artisans using crochet and embroidery techniques, produced in small batches with zero excess inventory.
Tiny crosses, endless stories. This CHOYAL shirt carries hand-embroidered blooms stitched slowly by rural artisans — turning every thread into poetry you can wear.
Made for every puppy parent at heart, this CHOYAL shirt is hand-embroidered with adorable cross-stitch dogs. A little bit of love, loyalty, and playfulness stitched into every thread.
Like a morning song, tiny sparrows flutter across this CHOYAL shirt. Hand-embroidered details and handmade edgings make it feel alive with nature’s whispers
Tiny hummingbirds hover in delicate cross stitch, bringing a touch of wonder to this CHOYAL shirt. A handmade piece that celebrates nature’s fleeting beauty.
Each bead is placed with care, forming dainty blossoms that turn this CHOYAL shirt into a timeless handcrafted treasure. With hand crochet edges all around the shirt.
CHOYAL’s ‘Crochet Marigold’ shirt blooms with hand-crocheted marigolds appliqued all over — bringing the festive charm of rural India into everyday wear.
CHOYAL’s ‘School of Fishes’ shirt is hand-detailed with cross-stitched fishes swimming across the fabric, finished with delicate lace all around for a breezy charm.
CHOYAL’s Blooming Vine Shirt is crafted on delicate Kota Doria, adorned with hand-embroidered jaal that flows like a blooming garden across the fabric.