The Chic Indian | Puri

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Puri

Puri is a contemporary design house exploring Indian identity through emotion, craftsmanship, and curiosity. Founded by Hardik Puri, a Parsons-trained visual artist, the label approaches clothing as a language of storytelling where each collection unfolds as a study in memory, fantasy, and form.

At Puri, beauty is treated not as spectacle, but as depth. Every piece begins with an idea; a fleeting moment, a myth retold, a fantasy reimagined- translated into tactility through intricate hand embroidery, precise tailoring, and sculptural silhouettes.

As a made-to-order label, Puri embraces bespoke creation as both luxury and responsibility, minimising excess while honouring the intimacy of handcraft. Collaborating with artisans trained in traditional techniques, the brand weaves Indian lineage into a global sensibility: fluid, refined, and cosmopolitan.

Puri does not aim to disrupt or redefine; it simply exists to explore. To imagine. To create. It stands as a quiet celebration of curiosity where clothing becomes an act of emotion, individuality, and cultural cachet.

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