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It’s not about what The Chic Indian is, it’s about who The Chic Indian is. It’s you and it's about a culture that embraces and celebrates what India has to offer to the world. Handpicked curations meet an evolutionary buying experience for the evolved.

ABOUT US

FROM THE CURATOR

FROM THE CURATOR

Subbah
CATTLEYA SET BROWN
₹ 15,500.00 Get access price
The Open Form
LUNA BIB SET
₹ 25,800.00 Get access price
Art-chives
THE PONDICHERRY
₹ 9,200.00 Get access price
Noie Noei
STRIPES FREESTYLE DRESS
₹ 12,800.00 Get access price

THE SPOTLIGHT

THE SPOTLIGHT

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Neora By Nehal Chopra

Neora by Nehal Chopra celebrates unity in diversity through fashion as a powerful form of self-expression. Founded by Nehal Chopra, Neora creates standout impact wear for those days you don’t want to blend in or get lost in a sea of neutral hues. It's for moments when you’re comfortable in your own skin and deserve to be recognized differently. Each piece is thoughtfully designed with bold, geometric patterns, making every garment a statement of individuality and confidence.

Neora is committed to sustainable fashion practices. We prioritize the use of high-quality, eco-friendly fabrics and employ ethical production methods to minimize our environmental impact. Each garment is crafted with care, combining traditional techniques with contemporary design to create pieces that are as durable as they are beautiful.

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IN FOCUS

ORANGE BRAID KURTA SET

Orange kurta paired with white pants.

₹ 7,990.00
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Art-chives

Art-chives celebrates India’s artisanal luxury and handcrafted savoir-faire over a creative collision of fashion, home and accessories. Intimate details create evocative and serendipitous moments. Like a sherbet in the middle of a desert. A vibe created by master craftsmen and new contemporary creators alike, for the sophisticated gypset.

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IN FOCUS

THE WANDERLUST (PEARL)

A hand screen painted tote bag.

₹ 10,500.00
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Econock Studio

Econock is a sustainability-driven brand committed to conscious fashion. With a focus on minimizing the use of new resources, we prioritize upcycling existing materials, transforming post-industry waste into meticulously handcrafted utilitarian with a high fashion taste for accessories such as bags, wallets, waistbelts and small goods. Each piece carries the story of smart design and circular thinking, built for those who value craft, intention and bold individuality.

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IN FOCUS

SEIKI SHIATSU MODULAR SYSTEM TAN

Gold embroidered wallet & crossbody bag in black made with upcycled leather.

₹ 16,990.00
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Osé Studios

Welcome to Osé Studios—where boldness meets elegance, and luxury meets accessibility.

What began as a movement to redefine femininity in fashion has grown into a space for self-expression—no matter your gender.

Designed by women, Osé brings a fresh lens to streetwear: one that values self-love, nuance, and confidence. For women who lead with grit and grace. For modern men ready to explore style with intention—not ego.

From structured co-ords and elevated basics to head-turning silhouettes, every piece is crafted to empower individuality.

Osé—meaning “bold” in French—is a tribute to those who wear their identity with pride. We don’t shrink it, pink it, box it, or blue it. We break the mold.

Osé is more than a brand. It’s a community of self-aware, style-driven individuals who choose self-acceptance over fitting in.

Love,
Nishika Bhagat & Twishaa Bhagat

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IN FOCUS

SAVANNAH - STRIPE DRESS

Breezy, bold, and effortlessly feminine — this striped cotton dress is your perfect summer statement. Featuring a flattering scoop neckline and a gently flared silhouette, it’s designed with fine blue and white pinstripes that bring a crisp, tailored feel to a flowy cut.

₹ 7,500.00
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Trov

Trōv is a passion project - A brand that was conceptualised as a treasure chest for accessories and one-off statement pieces; unique additions to enhance your wardrobe, home & lifestyle.

As our first edition we rolled out a collection of uber chic belts, building on the ideology that one should - Never underestimate the power of a great accessory! We found a niche in the fashion market when it came to classic high-quality crafted leather belts. From 'Embellished' to 'Ultra Wide', or 'Metallic', Trōv has a wonderful array of gorgeous accessories to match any style preference.

Our second roll out included some unique but classic lifestyle accessories, ranging from storage baskets to wallets, and more. Trōv Lifestyle is aimed at providing high quality handcrafted leather accessories, that a perfect balance of form, functionality and design. Our smaller lifestyle goods are the catalyst for our zero waste journey. They are made using the left over material from the bigger accessories to reduce waste.

Our story is about supporting & applying the art of Indian craftsmanship to create international standard products. Our brand ideology works around a minimal but statement aesthetic, for a market that discerns good style. All our products make for the perfect gifts – long lasting & timeless additions to your friends’ & family’s treasure troves!

At our Mumbai based leather atelier we have designed and manufactured a line of premium quality, uniquely designed belts and small lifestyle goods to help you individuate and fit your personal style.

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IN FOCUS

ZAIN MINI HOBO - DENIM

A blue hobo bag with a crescent silhouette.

₹ 6,000.00
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Love Shafali

Shafali is an alumni of the Fashion Institute of Technology (FIT) in New York where she received an A.A.S. in Avant Garde Fashion Design. Moving back to India, Shafali started designing her own line of clothing. She was then offered the role of India's first Fashion Editor for the Cosmopolitan magazine, one of the world’s largest-selling women’s publications. After spending three years launching the magazine In 2002, Shafali founded 'Studioscd', a niche design consultancy producing handmade products for home and fashion, made from indigenous materials like sutli (jute string) and Assam teak wood. LoveShafali was then launched in 2015.

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IN FOCUS

GREEN MONKEY WASH GOTA POCKET JEANS

Tie-dye denim pants.

₹ 9,500.00
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Liilo

LIILO, right from its inception, aimed to be a brand rooted in people, not just products.

At the heart of our brand is the art of storytelling. We weave tales with each collection, hoping to inspire you to choose clothing that effortlessly blends into your narrative, style, and essence.

At the core of Liilo's ethos resides an unwavering commitment to a singular ideal: quality. Quality extends its benevolent hand to both the craftsmanship of our products and the quality of life our artisans lead. 

We are a brand; driven by the profound mission of bestowing love upon those who nurture us with materials, those who breathe life into our designs, those who tenderly cradle our creations, and those who lovingly package them.

We are committed to creating a community that values authenticity, celebrates diversity, and opens its arms to inclusivity. Our garments are designed to embrace all shapes, sizes, and backgrounds. We embrace the 'made to order' ethos, tailoring each creation to your size and style specifications, even accommodating alterations to ensure that what arrives at your doorstep is not just a product but an embodiment of your love, a piece you'll hold close throughout the chapters of your life. 

We take responsibility for the products we bring into the world. By offering mending services and the transformative magic of upcycling options, breathing new life into the garments you hold dear and treasure.

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IN FOCUS

SYNA

Our three-tiered Syna dress in chanderi features delicate hand embroidery and appliqué on the top tier, with hand block prints flowing through the layers. Finished with a contrast hem, side zip, and pockets—it’s elegance made effortless.

₹ 13,000.00
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ADK

Avishi Dayal Kalra is the founder and creative director of ADK. Avishi developed a passion for sports while she was studying in the United Kingdom. With the passion to learn more, she worked with several designers from the industry like Shivan & Narresh, Misguided (UK), Payal Pratap and Kanika Goyal to understand different aesthetics. Avishi was also a designer at adidas. She developed her creative vision at adidas that created a distinctive taste in street wear. With true entrepreneurial spirit, Avishi launched ADK in 2019. ADK by Avishi Dayal Kalra creates strong aesthetics of bold, fearless and unapologetic designs. The label has an expressive direction driven by the urge to be different. It aims to extend individuality beyond comfort zone by experimenting and exploring new materials. The brand creates a juxtapose dialogue about Imperfection and challenges the status quo. The brand reinterprets aesthetics through a new perspective of street wear. Embracing different cultures by creating designs for the streets of today.

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IN FOCUS

HELMET GIRL SHIRT

Regular-fit collared shirt with short sleeves. Featuring a pocket print of "Helmet girl".

₹ 4,000.00
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Denim Darzi

Rupali Mukherjee -Founder and Head Designer at Denim Darzi -A passion for upcycling and love for denims lead to the founding of Denim Darzi.

An avant garde fashion brand that crafts one of a kind denim wear from preloved denims and factory rejected fabric. Re-scripting the stories of the forgotten denims.

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IN FOCUS

THE QUADRASH VINTAGE JACKET

Black, four pocket, denim jacket for men.

₹ 6,000.00
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Label WildChild

Label WildChild is a luxury resort and evening wear brand designed for bold, free-spirited women who dress to express. Born in India and made for the wild at heart, every piece is crafted with conscious fabrics, flattering silhouettes, and daring cuts that celebrate confidence, sensuality, and individuality. We believe fashion should feel as good as it looks — which is why we create made-to-order pieces that reduce waste and honour slow fashion. Whether you’re brunching by the beach or dancing under the stars, WildChild is for women who aren’t afraid to own their story — stylishly, unapologetically, and freely.

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IN FOCUS

SILVIA MAXI ASYMMETRICAL DRESS

Effortlessly elegant and undeniably chic, our Blush Pink Modal Satin Maxi Dress is designed for comfort and style. Featuring a V-slit neckline, handbraided strap, and our signature Blush Blossom print, this dress beautifully blends solid hues with artistic detailing. Lined with soft cotton for breathability, it’s the perfect pick for parties, dinner dates, and brunches, ensuring you stand out on every occasion.

₹ 8,810.00
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NEW ARRIVALS

NEW ARRIVALS

Your next forever piece might just be a scroll away. Explore just-in arrivals from India’s new fashion frontier.

SEE ALL

Moontara
AQUA FLORAL PRINTED TIE UP MAXI
₹ 8,160.00 Get access price
Rewrite
PURE SILK BODY SUIT
₹ 7,000.00 Get access price
Born In India stories
Born In
India stories

The Open Form

The Open Form stands for our belief that fabric and form are inseparable - one cannot exist without the other

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Born In India stories
Born In
India stories

Denim Darzi

“Denim Darzi” stands for the artistry of denim tailoring, Darzi” — from the Persian darz, meaning “to sew.”

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Born In India stories
Born In
India stories

Dahlia

Dahlia is an ode to the everyday woman — to her quiet power, her softness, her chaos, her calm.

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Born In India stories
Born In
India stories

Raga&Co

Raga, an ancient Sanskrit term, resonates deeply with the soul of classical music, embodying a vivid and colourful melodic expression that transcends time.

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Born In India stories
Born In
India stories

Econock

Econock has chosen to break the boundaries of the fast fashion loop by handpicking the most authentic pieces of quality materials to reincarnate their worth in our consumption. Hurdling countless trajectories along the way, Econock managed its breakthrough by action-oriented team spirit. Every piece of article that hasn't even seen a wardrobe long enough ends up in a landfill, resulting in piles of disasters!

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Born In India stories
Born In
India stories

Elsa Nilaj

Elsa Nilaj creates silhouettes that speak in whispers of tradition and bold accents of the now. With sheer textures, architectural tailoring, and intricate handwork, her pieces move like modern heirlooms - quietly powerful, undeniably distinct, and made for women who command a room without raising their voice.

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Born In India stories
Born In
India stories

Studio Rata

They rewrite the ordinary into the extraordinary, blending handcrafted artistry with a whimsical spirit that brings each piece to life. Every detail tells a story, contemporary yet timeless, anchored in a community built on care and craft. Their beaded art jewellery and lifestyle accessories are curated for India’s bold, fashion-forward tastemakers, adding a touch of intricate luxury to modern life.

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Born In India stories
Born In
India stories

Liilo

"Liilo, where every stitch tells a story of care, dignity, and love. Crafted slowly, with fair wages and ethical hands, each piece is a step away from fast fashion, toward something meaningful."

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Born In India stories
Born In
India stories

Goa Blues

Every piece at Goa Blues is designed for the woman who dresses like she means it — whether she's at a wedding in Jaipur or a sunrise breakfast in Spain. Here, the wardrobe more than just style, they became about escape. Emotion. Possibility.

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Born In India stories
Born In
India stories

Priya Agarwal

In a world of fleeting trends, Priya Agarwal crafts a wardrobe of permanence. Rooted in India’s storied textile traditions and guided by modern sensibilities, each piece is an ode to individuality and ease.

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Born In India stories
Born In
India stories

Label WildChild

Label WildChild is where boldness meets a sense of play. Born in India, with a spirit that’s unapologetic, the brand redefines resort and evening wear for the ones that embrace their sense of carefree abandon.

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SYMPOSIUM OF STYLE

Where the Details Do the Talking

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The Experience Gap No One Talks About

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A Minimalist's Festive Guide

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79 Years Free. Forever in Fashion.

Read more

SYMPOSIUM OF STYLE

Where the Details Do the Talking

Read more

The Experience Gap No One Talks About

Read more

A Minimalist's Festive Guide

Read more

79 Years Free. Forever in Fashion.

Read more

CUSTOMER REVIEWS

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Just placed my order on TCI and it was an amazing experience! The ai is brilliant making it so easy... Just placed my order on TCI and it was an amazing experience! The ai is brilliant making it so easy to navigate. And the curation is incredible! Discovering these homegrown designers and their collections was so amazing! And best of all it’s got a little bit of everything from resort wear to formal wear - it’s truly the most exciting and unique marketplace! Kudos to the team.

Karishma
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I absolutely loved the collection on the Chic Indian website! It’s a one-stop shop for everyone rega... I absolutely loved the collection on the Chic Indian website! It’s a one-stop shop for everyone regardless of size, age, or occasion. The website offered a wide range of options, with collections thoughtfully curated by occasion, which made it so much easier to browse and find exactly what I was looking for. It’s great to finally have access to unique pieces by emerging Indian designers all in one place and the cherry on top was the discounted pricing!

Krishna
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The Chic Indian has amazing curation. The AI search feature makes finding unique pieces so easy, and... The Chic Indian has amazing curation. The AI search feature makes finding unique pieces so easy, and the membership perks are worth it. Quality over quantity approach really shows - this is how fashion discovery should be done! And the payment and delivery were so seamless.

Pooja
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The chic Indian - a one stop shop for all things unique & fabulous. The curation is thoughtful, fun... The chic Indian - a one stop shop for all things unique & fabulous. The curation is thoughtful, fun and inspiring! The AI stylist is a useful feature to get what you need with minimum scrolling. I found the entire shopping experience extremely smooth and luxurious. Highly recommend!

Poorvi
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CUSTOMER REVIEWS

Product Image

Just placed my order on TCI and it was an amazing experience! The ai is brilliant making it so easy... Just placed my order on TCI and it was an amazing experience! The ai is brilliant making it so easy to navigate. And the curation is incredible! Discovering these homegrown designers and their collections was so amazing! And best of all it’s got a little bit of everything from resort wear to formal wear - it’s truly the most exciting and unique marketplace! Kudos to the team.

Karishma
Read more
Product Image

I absolutely loved the collection on the Chic Indian website! It’s a one-stop shop for everyone rega... I absolutely loved the collection on the Chic Indian website! It’s a one-stop shop for everyone regardless of size, age, or occasion. The website offered a wide range of options, with collections thoughtfully curated by occasion, which made it so much easier to browse and find exactly what I was looking for. It’s great to finally have access to unique pieces by emerging Indian designers all in one place and the cherry on top was the discounted pricing!

Krishna
Read more
Product Image

The Chic Indian has amazing curation. The AI search feature makes finding unique pieces so easy, and... The Chic Indian has amazing curation. The AI search feature makes finding unique pieces so easy, and the membership perks are worth it. Quality over quantity approach really shows - this is how fashion discovery should be done! And the payment and delivery were so seamless.

Pooja
Read more
Product Image

The chic Indian - a one stop shop for all things unique & fabulous. The curation is thoughtful, fun... The chic Indian - a one stop shop for all things unique & fabulous. The curation is thoughtful, fun and inspiring! The AI stylist is a useful feature to get what you need with minimum scrolling. I found the entire shopping experience extremely smooth and luxurious. Highly recommend!

Poorvi
Read more

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Not everything makes the cut - only what sparks curiosity, tells a story, shapes wardrobe futures and resonates personally. Fashionable finds from India’s finest emerging and under-the-radar contemporary labels.

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