✦ LOG IN FOR ACCESS PRICES FROM INDIA’S BEST EMERGING + CONTEMPORARY LABELS ✦ FREE SHIPPING IN INDIA Cart Icon
✦ LOG IN FOR ACCESS PRICES FROM INDIA’S BEST EMERGING + CONTEMPORARY LABELS ✦ FREE SHIPPING IN INDIA

It’s not about what The Chic Indian is, it’s about who The Chic Indian is. It’s you and it's about a culture that embraces and celebrates what India has to offer to the world. Handpicked curations meet an evolutionary buying experience for the evolved.

ABOUT US

FROM THE CURATOR

FROM THE CURATOR

Paeony
HERE SHE GOES
₹ 19,500.00 Get access price
Econock Studio
TUSCON LORD EARRINGS
₹ 5,400.00 Get access price
De'Anma
LUNA GOLD
₹ 4,300.00 Get access price
Julia and Sita
THE MIRó EARRINGS
₹ 6,900.00 Get access price

THE SPOTLIGHT

THE SPOTLIGHT

No image available

Paeony

Paeony is the embodiment of a timeless concept – 'less is more.' Born from the creative minds of a mother-daughter duo, Maya Thakkar and Karishma Shah, our clothing and lifestyle label aims to redefine effortless style. We're wanderers at heart, always on the lookout for inspiration, luxurious fabrics, and a sense of freedom. Our fabrics don't follow trends; they emerge as versatile pieces that can be mixed and matched effortlessly. From fabric to design, each garment invokes a sense of wanderlust, and they're lovingly handcrafted in India. Paeony is a celebration of the simple joys of everyday life, and we invite you to join us on this journey.

shop now
IN FOCUS

OMBRE KIMONO

Our Ombre-Dyed Kimono features a hand-dyed gradient design, blending elegance and versatility—perfect as a statement piece or stylish cover-up.

₹ 7,500.00
Get access price
No image available

Moontara

MoonTara draws its inspiration from the virtues of nature -

Simplicity. Freedom. Compassion!

The brand's design language revolves around comfort, confidence and self-love while transcending the concept of seasons & trends.

Our designs offer a collective range of interactive styles driven by uniqueness, artisanal crafts, intriguing silhouettes & vivacious prints.

Our story is deeply influenced by everyday ease & sensibilities complemented with statement styles

- perfect for the eclectic spirits !

shop now
IN FOCUS

BLACK AND WHITE PRINTED JACKET CO-ORD SET

White printed ruffled jacket paired with black pants with floral patch detail

₹ 6,960.00
Get access price
No image available

La Paz

Wanderlust in our heart, luxury in every thread.

It all began on a trip to Mexico. In a quaint little town called La Paz, which means "peace" in Spanish, founders Radhika and Anshul had a life-changing experience while swimming with whale sharks. That moment sparked the beginning of something truly special: a brand that brings together their three greatest passions—travel, nature, and fashion.

At La Paz, we believe in storytelling through design. Our team works seamlessly to bring unique, thoughtful pieces to life using conscious yet luxurious materials. We love exploring the undiscovered yet exquisite realms of the fashion industry, like versatility and reversibility, unlocking a world of possibilities with every piece. 

Many of our garments aren't just fashion—they're wearable art. In every collection, we collaborate with Indian artisans to blend traditional art and craft with contemporary design. From our Mayan Jungle collection featuring Barbie Maillot with intricate hand-crochet, to Safari Dreams, where we introduced Acacia Top, a sculptural wooden top carved from acacia wood, our work is rooted in artistic expression and sustainable innovation.

With La Paz, fashion and sustainability aren't just acquaintances; they're partners in creating magic. / Together, they lead La Paz with a shared mission: to make fashion that feels like freedom, looks like art, and treads lightly on the earth.

shop now
IN FOCUS

RWANDA AND CHOBE BIKINI SET

A white bikini set featuring halter neck with tie up detail on top & high waisted bottoms with belt.

₹ 15,500.00
Get access price
No image available

Mishé

Mishé is a contemporary conscious brand by Mother & daughters Minakshi Ahluwalia, Bhumika Mukhi and Kritika Leekha. Our heart and brain are a duo; as passionate about our design, technique and fabric as we are about being a doting mother and a loving daughter. We derive inspiration from the classical and the contemporary.

shop now
IN FOCUS

YOYOGI SET

A shirt with tiered sleeves detailed with origami flowers on one side paired with boot cut pants.

₹ 14,000.00
Get access price
No image available

Beg Borrow Steal Studio

Beg Borrow Steal Studio, a fusion of vintage clothing art, and exquisite jewellery. With an unwavering passion for all things vintage, our team embarked on a journey that began with clothing and expanded into the realms of art and jewellery curation.
At the heart of our collection lies a captivating array of vintage jewellery, meticulously chosen for its exquisite craftsmanship and design. We proudly showcase an impressive range that features renowned designer labels like Chanel, Christian Dior, Yves Saint Laurent, Givenchy.
Monet, Lanvin, Dolce and Gabbana, Trifari, and more. Our jewellery collection embodies the glamour and elegance of bygone eras, with stunning pieces hailing from the 1960s and 1970s.
Beg Borrow Steal; where the allure of the past meets the beauty of the present, and each piece tells a story of its own.

shop now
IN FOCUS

LOEWE EARRINGS

Vintage silver tone Loewe earrings.

₹ 28,000.00
Get access price
No image available

The Culture

THE isn’t just a men’s event wear brand—it’s a celebration of individuality and self-expression. Specializing in premium shirts and shackets, THE creates garments that are vibrant, full of character, and unapologetically unique. Every piece is meticulously handcrafted, embodying generations of craftsmanship and artistry.
Our designs honor traditional techniques like hand applique, kantha embroidery, and hand-painting, merging Indian heritage with a global perspective. We use the finest fabrics, including Egyptian Giza Cotton, Recycled PET Cotton, and Blended Cotton Linen, ensuring unmatched quality, comfort, and sustainability. With THE, you don’t just wear clothes—you wear your personality, your story, and your individuality.

shop now
IN FOCUS

BREEZY ISLE SHIRT

Handcrafted in 40 man-hours. Linen cotton blend – 70% linen 30% cotton. Hand block printed texture. Embroidered collar. Pure fabric - no synthetic guarantee. THE logo on inner neckband of collar.

₹ 5,650.00
Get access price
No image available

Oikkyo Calcutta

Welcome to Oikkyo Calcutta. Be prepared to indulge yourself with fashion that speaks.
We are a brand that focuses to give you the best quality with a look that stands out. Get ready to wrap yourself in those six yards that are ought to be trendy, fashionable and classy. Our sarees are very different from the regular ones that you wear. Our products are one of a kind, unique! We would love to have you all with us. Thank you.

shop now
IN FOCUS

STARRY NIGHT SAREE

Van Gogh's starry night saree.

₹ 4,999.00
Get access price
No image available

Label WildChild

Label WildChild is a luxury resort and evening wear brand designed for bold, free-spirited women who dress to express. Born in India and made for the wild at heart, every piece is crafted with conscious fabrics, flattering silhouettes, and daring cuts that celebrate confidence, sensuality, and individuality. We believe fashion should feel as good as it looks — which is why we create made-to-order pieces that reduce waste and honour slow fashion. Whether you’re brunching by the beach or dancing under the stars, WildChild is for women who aren’t afraid to own their story — stylishly, unapologetically, and freely.

shop now
IN FOCUS

CLAUDE BACKLESS TOP

Make a statement with our Savannah Lime Crinkled Satin Top, a vibrant stunner designed to turn heads! Featuring a plunging neckline, sultry tie-up front, and an elegant backless design, this piece blends effortless charm with bold sophistication. Whether you’re heading to a brunch or a night out, this fresh, hot-hued satin top seamlessly transitions from daytime chic to after-dark glam.

₹ 6,870.00
Get access price
No image available

Elsa Nilaj

Elsa Nilaj, an Albanian by origin, began her journey in fashion at an early age, deeply influenced by a family immersed in the arts and a creative environment rich with music. Her early exposure to traditional crafts laid the groundwork for what would become a distinguished career in fashion.

Over the years, she has garnered numerous awards and recognitions, both within Albania and internationally. She has dressed music icons and many well-known figures.

The brand is distinguished by its ability to translate traditional crafts and cultural heritage into contemporary & unique designs. With a strong focus on detail, Elsa Nilaj is recognized for her elegant looks, precision in tailor fits, her innovative approach to adding texture to fabrics, and her development of new textiles. Tailored cuts are central to the brand’s identity, reflecting a commitment to craftsmanship and a deep understanding of garment construction.

shop now
IN FOCUS

HAND EMBROIDERY SHIRT

The silk top features cross stitch embroidery embellished with crystal beads, pintuck detailing in the sleeve and unique collar design.

₹ 35,000.00
Get access price

NEW ARRIVALS

NEW ARRIVALS

Your next forever piece might just be a scroll away. Explore just-in arrivals from India’s new fashion frontier.

SEE ALL

Dahlia
KORA MIRRI CO-ORD SET
₹ 16,100.00 Get access price
Elsa Nilaj
HAND EMBROIDERY SHEER TOP
₹ 32,000.00 Get access price
Born In India stories
Born In
India stories

Studio Rata

They rewrite the ordinary into the extraordinary, blending handcrafted artistry with a whimsical spirit that brings each piece to life. Every detail tells a story, contemporary yet timeless, anchored in a community built on care and craft. Their beaded art jewellery and lifestyle accessories are curated for India’s bold, fashion-forward tastemakers, adding a touch of intricate luxury to modern life.

READ MORE
Born In India stories
Born In
India stories

Liilo

"Liilo, where every stitch tells a story of care, dignity, and love. Crafted slowly, with fair wages and ethical hands, each piece is a step away from fast fashion, toward something meaningful."

READ MORE
Born In India stories
Born In
India stories

Goa Blues

Every piece at Goa Blues is designed for the woman who dresses like she means it — whether she's at a wedding in Jaipur or a sunrise breakfast in Spain. Here, the wardrobe more than just style, they became about escape. Emotion. Possibility.

READ MORE
Born In India stories
Born In
India stories

Priya Agarwal

In a world of fleeting trends, Priya Agarwal crafts a wardrobe of permanence. Rooted in India’s storied textile traditions and guided by modern sensibilities, each piece is an ode to individuality and ease.

READ MORE
Born In India stories
Born In
India stories

Label WildChild

Label WildChild is where boldness meets a sense of play. Born in India, with a spirit that’s unapologetic, the brand redefines resort and evening wear for the ones that embrace their sense of carefree abandon.

READ MORE

SYMPOSIUM OF STYLE

Style, Decoded: How AI Is Rewriting the Fashion Playbook - One Look at a Time

Read more

Dressing for Escape: Styling Two Stories, One Microdose Edit

Read more

SYMPOSIUM OF STYLE

Style, Decoded: How AI Is Rewriting the Fashion Playbook - One Look at a Time

Read more

Dressing for Escape: Styling Two Stories, One Microdose Edit

Read more

Unlock access pricing & exclusive perks

JOIN THE CHIC CIRCLE FOR EXCEPTIONAL TASTE

GET UPTO 20% OFF ON EVERY PURCHASE FROM INDIA’S FINEST UNDER-THE-RADAR & EMERGING LABELS

By signing up, I agree to the terms of use (including the dispute resolution procedures) and have reviewed the Privacy notice.

OR

Subscribe to our newsletter.

The Chic Circle

From member’s access pricing, exclusive drops to insider and stylist edits, perks and private invites - membership isn’t just a concept, it’s a wardrobe upgrade.

Curated Discovery

Not everything makes the cut - only what sparks curiosity, tells a story, shapes wardrobe futures and resonates personally. Fashionable finds from India’s finest emerging and under-the-radar contemporary labels.

AI-Powered Capabilities

Our refined AI-led search and our AI Chic Stylist help you with thoughtful, guided buys. Styling, now made seamless through text and image based searches. Envisioned a look? Type or drag/upload an image, our AI does the work for you.

The chic Indian - a one stop shop for all things unique & fabulous. The curation is thoughtful, fun and inspiring! The AI stylist is a useful feature to get what you need with minimum scrolling. I found the entire shopping experience extremely smooth and luxurious. Highly recommend!
Read More

Poorvi

Just placed my order on TCI and it was an amazing experience! The ai is brilliant making it so easy to navigate. And the curation is incredible! Discovering these homegrown designers and their collections was so amazing! And best of all it’s got a little bit of everything from resort wear to formal wear - it’s truly the most exciting and unique marketplace! Kudos to the team
Read More

Karishma Mehrotra

I absolutely loved the collection on the Chic Indian website! It’s a one-stop shop for everyone regardless of size, age, or occasion. The website offered a wide range of options, with collections thoughtfully curated by occasion, which made it so much easier to browse and find exactly what I was looking for. It’s great to finally have access to unique pieces by emerging Indian designers all in one place and the cherry on top was the discounted pricing!
Read More

Krishna Sarvaiya

The Chic Indian has amazing curation. The AI search feature makes finding unique pieces so easy, and the membership perks are worth it. Quality over quantity approach really shows - this is how fashion discovery should be done! And the payment and delivery were so seamless.
Read More

Pooja Palani
AsK Ai Stylist
Ask AI Stylist